HKJC launches lifestyle channel with a wide range of content

The Hong Kong Jockey Club (HKJC) has launched its first lifestyle channel featuring both racing and lifestyle content.

The channel – “Open Space” – includes lifestyle content ranging from travel, sports, art, film, to entertainment, to name a few. 

Created by Hans Ebert, creative and marketing advisor for the Hong Kong Jockey Club, the channel targets a younger and more adventurous group of consumers. It also allows tourists from all over the world to know what is happening in Hong Kong, reminding them of the fun and great vibes one can have at HKJC’s iconic racecourse at Happy Valley.

“By looking back at everything that has been made possible and those who inspired us, the idea was to tap into that emotional bond where the past inspires an even better future,” Ebert said. “How the dream is still alive, though, this is now a new dream. What we didn’t want to show were people holding hands and making signs of the heart with their fingers. We wanted to show a reflective celebration of life.” 

Apart from the launch of the channel, a new song Global Citizen was also created. It is part of a multimedia project telling life through a freewheeling stream of poetry by Ebert about where Hong Kong was and where Hong Kong is going next.

https://www.youtube.com/watch?time_continue=3&v=KEhQgo8cbYM&feature=emb_logo

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