HK govt to reportedly transform Lau Fau Shan into eco-tourism hub

The Hong Kong government is reportedly transforming Lau Fau Shan (流浮山) into an eco-tourism hub to attract more tourists and develop an alternative tourism model beyond consumption visits.

Situated in Yuen Long, Lau Fau Shan is known for its oyster farming industry, characterised by numerous oyster beds along the shoreline. It is also a popular destination for visitors to enjoy fresh seafood at the local seafood stalls.

According to multiple media reports such as HKEJ and HK01, the Tourism Commission will explore feasible plans to enhance the tourism potential of Lau Fau Shan's seafood street following the development plans and timeline of the district's development zone.

One of the plans is to develop Lau Fau Shan, Tip Nose Point (尖鼻咀) and Pak Nai (白泥) into expansion areas for the Hung Shui Kiu (洪水橋) or Ha Tsuen (廈村) new development zone, according to the reports. 

Lau Fau Shan is positioned as a digital technology hub and has the potential for the development of leisure and ecotourism. With the proposed Hong Kong-Shenzhen Western Railway (港深西部鐵路) including a station in Lau Fau Shan, it is expected to bring additional visitors.

Don't miss: HK tourism chief recommends rural stargazing to tourists

According to a report by TVB, the Development Bureau suggested constructing a 4.8 kilometre waterfront promenade along the coast from Pak Nai to Tip Nose Point, creating an ecotourism attraction, taking inspiration from the concept development of Singapore's Sentosa Island (聖淘沙). The Lau Fau Shan area has the potential to become an ecotourism destination and contribute to the promotion of "one journey, multiple stops" (一程多站) tourism routes between Hong Kong and the Greater Bay Area.

While Pak Nai is known for its sunset views and serves as a habitat for mangroves, endangered horseshoe crabs and migratory birds, the Development Bureau suggested developing hotels, resorts, campsites, retail shops, weekend markets, and other facilities while ensuring the preservation of nature, according to the report. 

Meanwhile, the Development Bureau has also proposed preserving the existing 3.8-hectare Lau Fau Shan seafood market and undertaking improvement works, with the Tourism Commission leading the research efforts.

MARKETING-INTERACTIVE has reached out to the Culture, Sports and Tourism Bureau for a statement.

(Photo courtesy: HKTB’s official website)

Related articles:

HK sets up tourism committee to promote long-term strategies
HK gets tourism exposure boost thanks to tie-up with Xiaohongshu
Survey: HK's tourism-related industry ad spend surges by 263% YOY in Q3 2023