HK fashion magazine JESSICA launches mobile-first redesign to strengthen connection with readers

Hong Kong fashion magazine JESSICA has unveiled an array of transformations to its media platform, including upgrading its digital platform with mobile-first redesign and transforming its print edition from bimonthly to quarterly. According to the official statement on its Facebook, JESSICA said it is launching the new magazine digital platform in September and completely evolving its digital platforms with a mobile-first redesign that aims to strengthen the brand-reader connection.

Furthermore, starting from 14 December 2023, JESSICA’s print magazine is evolving from bimonthly into a quarterly edition. Each edition will feature global and  empowering women's stories, as well as information from Hong Kong, the Greater Bay Area, Southeast Asia and the world. Don't miss: U magazine to cut print version as part of digital transformation efforts

“These changes reflect our evolving audience and ongoing commitment to empowering women,” the statement reads. Established in 2000, JESSICA  is a women's fashion magazine that aims to meet the various fashion and lifestyle needs of local senior-level working women. It covers an array of topics such as fashion, beauty, health, career and lifestyle.

MARKETING-INTERACTIVE has reached out to JESSICA for more information. 

JESSICA magazine is not the first media platform to make transformations in response to market developments that we've seen in recent times. Back in August, Hong Kong lifestyle and travel magazine U Magazine said it would cut its print version from September. According to the official statement on its Instagram and Facebook, U Magazine said it's a tough decision to suspend the print version, but all digital platforms of the magazine would continue to operate as usual and would be updated regularly. 

Meanwhile, Sky Post (晴報), a free newspaper under the Hong Kong Economic Times (HKET) group, said it will publish its final print edition on 15 September and will then fully transform into a digital media. According to HK01, Sky Post will reorganise its structuring by dismissing some employees and all journalists in charge of daily newspaper operations will be laid off. 

According to MAGNA’s 2022 report, publishing advertising sales shrank by 3% in 2022 to US$47 billion. Both newspaper brands (-3%) and magazine brands (-4%) suffered as the growth in digital ad sales did not offset the long-term decline of print ad pages and revenues.

Publishers’ digital ad sales are hurt by the limitations in data collection and data-based targeting online in both the browser and the app environment since iOS 14. MAGNA predicts another decline of 3% for global publishing ad sales in 2023.

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