HK Express partners with local eateries to refresh in-flight menu

HK Express has partnered up with local brand Ging Sun Ho this summer to unveil a brand new in-flight menu to elevate customers' in-flight experience. The in-flight menu will refresh every six months.

This summer, the collaborative menu will feature Ging Sun Ho's signature soup bursting pan-fried pork bun topped with roasted black and white sesame and signature pork chop with veggie rice.

Meanwhile, HK Express is also collaborating with Ocean Empire Congee to onboard its signature congee infused with the traditional flavours of century egg and pork onto the in-flight menu. 

To savour an authentic Hong Kong street-style feast up in the air, customers can either enjoy siu mai as an à la carte dish served with sweet soy sauce and chilli oil, or order the “HK Style Street Food Combo”, which also includes curry fish balls and lemon tea. 

“HK Express regularly collaborates with various Hong Kong restaurant brands, with the goal of bringing local food sky-high and showcasing Hong Kong’s diverse and unique culinary culture,” said HK Express commercial director Ong Keekeat.

“In each collaboration, we and our partners delved into vigorous studies of different cooking methods, to serve high-quality Hong Kong delicacies to customers. Through food, we hope to connect Hong Kong with the rest of Asia,” Ong said.

“I am very happy to become a partner of HK Express’ summer in-flight menu,” said Oscar Siu, founder and CEO of Ging Sun Ho. “After extensive research by our team, we finally made our debut in in-flight catering services, allowing more travelers to taste our soup bursting pan-fried pork bun and signature pork chop with veggie rice, up in the sky.”

MARKETING-INTERAVTIVE has reached out to HK Express for more information. 

Don't miss: Cathay Pacific and Rosewood promote a sense of HK with new tasting menu

Most recently, HK Express' parent company Cathay Pacific also joined forces with Rosewood to bring an exclusive dining collaboration to customers of the First class lounge at The Pier, First. This partnership symbolises a distinct, like-minded joining of brands that enhances the refined level of hospitality and dedication to delectable food in Cathay's lounge. 

This partnership is part of a continuous endeavour to elevate offerings for Cathay's First class passengers and Cathay Diamond members, and will fit into its First class lounge experience – which encompasses everything from the understated elegance of its interior, impeccable dining and inimitable service and hospitality.

Co-created with Michelin-starred The Legacy House, the partnership features a new tasting menu to bring doubly refined Cantonese classics to consumers. From the delicate ingredients to the masterfully concocted sauces, every detail showcases the best of traditional Cantonese flavours. Travellers can pair the delicacies with special cocktails created by the team at Dark Side Bar, and revel in the lounge's luxurious embrace before boarding.

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