HK Express launches Fly Pass to celebrate 11th anniversary

In celebration of its 11th anniversary, HK Express has introduced a new product Fly Pass to encourage people to embark on more adventures and create lasting memories with HK Express, truly embodying the travel lifestyle that its Live More campaign inspires.

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“As Hong Kong’s only low-cost carrier, we’re committed to enable our customers to gotta go your way with us,” said HK Express CEO Jeanette Mao. “To celebrate our 11th birthday, we are excited to introduce our new Fly Pass, offering two round trips for the price of one. Whether it’s a getaway with friends, a long-awaited family vacation, or for more journeys across Asia, booking is now easier than ever through few clicks on website. We want our customers to ‘Live More’ and explore more with HK Express.”

The limited-time Fly Pass allows customers to purchase round-trip tickets for two different destination zones, including “Lite” fares. Travel dates are from 4 November 2024 to 15 November 2025 and customers can purchase their tickets via designated webpage from 22 October 2024 to 24 October 2024.

Customers can choose two round-trip ticket combinations for just one price to 30 popular Asian destinations. The destinations include Japan, South Korea, Thailand, Vietnam, the Philippines, Malaysia, mainland China, and more.

Divided into three zones with different prices, the tickets’ lowest price start from HK$88 to HK$388. The website also provided booking detailed procedures for customers to follow.

MARKETING-INTERACTIVE has reached out to HK Express for more information.

In October, HK Express has rolled out a new brand campaign with the theme “Live more” to ignite travellers’ wanderlust and bring the exhilarating “Gotta go, your way” experience to life.

The campaign also comes with a video ad, which aims to convey the message that traveling is an art of living and everybody travels for different reasons. "Some seek diverse local cultures and their delicacies, others crave outdoor adventures, while some simply need an escape from city life. No matter your reason, we believe every trip should be memorable and meaningful," said HK Express at the time.

Targeting culinary enthusiasts, adventurers, or travellers who need a get-away from the hustle and bustle, the campaign has invited content creators to share their adventurous travel experiences on Facebook and Instagram in the spirit of “Live more” to embrace the freedom to travel in their own way.

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