HK Express and On join hands to promote sports tourism

HK Express has partnered with Swiss sports brand On to empower sports enthusiasts with an elevated travel experience that combines sports and exploration.

The partnership comes as HK Express and On resonate with one another in their shared goal of making sports tourism more accessible. It also aligns with the emerging trend of travellers who always bring along their sports shoes and workout clothes while travelling. As such, this collaboration aims to provide customers with unique travel experiences and information, building a holistic travel and lifestyle ecosystem.

While HK Express believes that there is more than one way to explore the world, it aims to fulfil its customers’ desire to “Gotta Go” through its network of flights across Asia and discover destinations through sports. 

On the other hand, On embraces the spirit of active exploration. The brand has adopted innovative technology in producing its shoes, aiming to empower enthusiasts to pursue their dreams of athletic adventures.

The partnership kicked off with sponsoring tickets by HK Express for runners to participate in the Taoyuan half marathon 桃園國際半程馬拉松 held in Taiwan last month. It will continue sponsoring runners to participate in marathons across Asia in the coming year, aiming to allow them to explore these cities apart from participating in races. 

To amplify the message of the partnership, On will give away their signature running shoes to HK Express customers for three consecutive months, and invite KOLs to share their overseas running and racing experiences on social media.

Eric Thain, director, customer & brand of HK Express, said: “We have noticed more people exploring cities through sports in recent years for unique travel experiences. There are also professional or amateur runners travelling overseas, especially to Japan and Taiwan, to participate in marathons.”

“By partnering with professional running shoe brand On, we can leverage our extensive flight network across Japan, Taiwan and Asia, as well as On’s innovative patented running shoes, to jointly promote Asian travel and sports culture and pave new ground for sports tourism. Looking ahead, HK Express will continue to drive travellers to ‘Gotta Go’, while collaborating with other synergistic brands to expand our travel lifestyle ecosystem,” 

Ryan Lam, sales lead of On Hong Kong, said: “This cooperation with Hong Kong Express, with its network across Asia, especially Taiwan and Japan. These locations are the easiest ways for runners to register for the competition, hopes to promote the travel culture of Hong Kong people and combine running and travelling as a new experience.”

"Running is getting popular recently in Hong Kong. More and more Hong Kong people travel abroad to explore different cities and participate in overseas running events and marathons. As an emerging sports brand, On has committed to promoting the running culture. The products range from casual running to marathon and are suitable for daily wear," Lam added.

MARKETING-INTERACTIVE has reached out to HK Express for more information.

Don't miss: HK Express and Zalora create ecosystem fusing travel with fashion

Back in November last year, HK Express joined forces with online fashion platform Zalora to create an ecosystem fusing travel adventures with lifestyle experiences for consumers, celebrating its 10th anniversary.

This came as HK Express and Zalora shared the same amount of passion for travel and fashion respectively. Furthermore, both brands had highly flexible operating models, making them a natural fit for collaboration by leveraging their shared strengths, according to the release.

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