HK Express added to Asia Miles programme following Cathay Pacific takeover

Following last week’s completion of the HK Express acquisition by Cathay Pacific, Asia Miles rewards programme members now have cause for celebration, as HK Express is its latest airline partner.With the addition of HK Express to Cathay’s portfolio, members of the Asia Miles travel and lifestyle rewards programme can redeem their points on HK Express’ flights. The only catch being that redemption will not be based on destinations but instead will vary based on demand.Members need to redeem e-vouchers on Asia Miles’ online redemption platform before booking flights on HK Express’ website. They can then have the option of using a combination of e-vouchers and cash to settle payment. This new option enables members to have full access to all HK Express’ available destinations and flight schedules.“With HK Express joining us as our airline partner, we hope our members can take advantage of new destination choices and greater flexibility in scheduling their flights. This is the latest example of our commitment to provide more travel and lifestyle rewards and experiences to our loyal members, helping them enjoy more fantastic travel experiences that create a life rewarded,” said Paul Smitton, CEO of Asia Miles.However, this doesn’t bode as well for HK Express’ current loyalty programme, reward-U, as the programme will cease issuing points for tickets purchased after 20 August 2019.In the meantime, all members of reward-U will still be able to redeem HK Express’ flights on or before 31 December 2019, or they can choose to convert their reward-U points to Asia Miles from Q4 until the end of 2019.“At HK Express, we’re proud to bring travel-hungry adventurers to popular and up-and-coming destinations across Asia. Our strategic partnership with Asia Miles provides our passengers with the opportunity to stay adventurous in their travels through more benefits and flexibility,” said Jonathan Hutt, commercial director of HK Express.