HK Disneyland bans annual pass holders to rent out membership cards

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Hong Kong Disneyland has clarified that annual card holders are banned from renting out their membership to others, after a number of listings were found on online marketplace Carousell available for rentals for as low as HK$100.

In a conversation with MARKETING-INTERACTIVE, Hong Kong Disneyland said that non-members of the park's Magic Access membership is strictly prohibited from using the annual pass and enjoying the benefits of the pass.

The resort may refuse admission to the park or refuse to provide the membership benefits if the person’s identity, age or eligibility for using the membership card or the benefit cannot be verified. The park may also revoke and/or retain the membership card (and the membership) without refund or compensation if the card is used for park admission or redemption of benefits by any person other than the member, or is used for commercial or other unauthorised purposes.

"Further, use of another person’s membership card for park admission or redemption of benefit, as well as aiding and abetting such conduct, may constitute a fraudulent act, and the person may be subject to criminal liability. The park will handle such abuses very seriously and will contact the law enforcement authorities if there is any suspected case of fraud or illegal conduct," said the statement.

Meanwhile, Carousell's spokesperson told MARKETING-INTERACTIVE that the sale or rental of Disneyland Magic Access passes depends on the terms and conditions entered into directly between Disneyland and the pass owner. Carousell is not privy to and not in a position to enforce these third-party agreements. "If Carousell receives any report or comes across any listing that has potentially illegal transactions, we will investigate further and take action where necessary. Trust and safety is a top priority of Carousell. We take a serious view on the sale of prohibited items and illegal transactions," the statement read.

Users are encouraged to report any of such listings to us and have the option to do so directly through the "Report Listing" feature that's available on both the web and the app. Carousell will review these reports within 24 hours from when it's being reported, said the statement.

This comes after quite a number of listings surfaced on Carousell, offering annual pass rentals at the price ranging from HK$80 to HK$250, a check by MARKETING-INTERACTIVE saw. In reality, the Magic Access membership is an annual pass that offers card holders year-round access to the theme park, equipped with privileges on parking, shopping, dining and accommodations. The membership card comes in three options including silver, gold and platinum. Adult passes cost between HK$1,348 to HK$4,278, depending on the membership tier.

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Furthermore, vendors who rent out their annual passes on Carousell also require buyers to be of a specific gender to match the card holder’s name and photo on the card. Some even added appearance requirements, such as glasses, hairstyle length or specified an age range.

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A check by MARKETING-INTERACTIVE saw on Weibo that, netiznes are discussing the membership rentals. While some said the incident reflected the loopholes in the supervision of Hong Kong Disneyland, some suggested the resort to use identity card to ensure the identification of the cardholder of the membership card.

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