Hong Kong to launch 'big' promotional campaign to lure back tourists and businesses

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Hong Kong will launch a "big promotion campaign" next month to lure back tourists and businesses after the reopening of the border between the city and mainland China, according to chief executive John Lee.

At a press conference before the weekly Executive Council meeting on Tuesday, Lee revealed that the government is planning to introduce a "big" promotion exercise starting in February, "I think tourism will start to come back in February and we'll be working with the tourism and business sectors to make promotion in their regard," he added.

The city's leader also said that resuming quarantine-free travel between the two regions will increase the city's international connectivity, as tourists from overseas can now visit the mainland via Hong Kong.

MARKETING-INTERACTIVE has reached out to the Information Services Department for further information.

This comes as Hong Kong and China resume normal travel after three years of pandemic. According to the Immigration Department's provisional immigration figures, a total of 45,558 people as of 8pm had crossed the border going either direction at four land ports and one ferry terminal, 33,132 of whom were bound for the mainland.

The Lok Ma Chau checkpoint, which was expected to be the most busy, recorded 21,484 cross-border travellers going in either direction over the same period. Around 25,000 HongKongers registered online to be the first to visit China on the first day of border reopering, with most crossing via the Lok Ma Chau Spur Line checkpoint.

The chief executive said on Sunday that around 17% of the slots for the coming eight weeks had been occupied via an online booking system, showing the daily quota of 50,000 via land crossings could meet people's needs.

"It is the beginning of the new reopening of the boundary, then of course, people need to make plans to satisfy their own requirements. There's a period for adjustments," he said.

"We are not looking at just one or two single days, we are obviously looking at the reopening of the boundary crossing in the long run, and obviously this has been the desire and the wants of a lot of people, not just to satisfy family reunions but to ensure that the normal business, the normal activities can go about," Lee added.

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