HK Airlines and Plaza Premium Group ink deal to elevate travel experience

Hong Kong Airlines (HKA) has signed a Memorandum of Understanding (MOU) with integrated airport hospitality services company Plaza Premium Group (PPG) to enhance cooperation and extend the range of services available to their respective guests. This strategic partnership aims to leverage PPG's expertise in global airport hospitality and HKA's commitment to elevating the global travel experience for passengers.

As part of the collaboration, business class passengers and frequent flyer members of Hong Kong Airlines would be eligible to access Plaza Premium Lounges worldwide. Currently, HKA operates a network of over 30 destinations across Asia Pacific and North America. PPG operates its flagship Plaza Premium Lounges in over 150 countries worldwide, covering almost all the destinations in HKA’s network.

This year, the airline is launching long-haul routes to further expand its network and Plaza Premium Lounges are already operating at these destinations.

As part of the cooperation in the future, PPG and HKA will also develop integrated benefits on their respective loyalty programmes – Smart Traveller is the digital experience and rewards platform for Plaza Premium Group, in conjunction with Fortune Wings Club, the global loyalty programme for Hong Kong Airlines.

This includes promotions that facilitate the conversion of points on each other’s loyalty programmes. There will also be the opportunity to redeem points accumulated on the Smart Traveller marketplace for HKA’s special offers, including e-vouchers and seasonal promotions.

The two parties also plan to develop marketing campaigns to cross promote Hong Kong Airlines ticket packages and bundle them with the Smart Traveller’s global programme of services and products.

There will also be an opportunity to jointly develop social impact programmes that will support community-driven initiatives aimed at achieving shared social responsibility goals.

Song Hoi See, founder and CEO of PPG, “We are delighted to collaborate with Hong Kong Airlines to extend our global portfolio of airport lounges and services to the business class passengers and frequent flyer members of Hong Kong Airlines. This strategic partnership is important for us to deliver an elevated customer experience to Hong Kong Airlines passengers. We also aim to bring the best of both our company’s innovative digital experience and rewards platform, Smart Traveller, together with the Fortune Wings Club, the global loyalty programme of Hong Kong Airlines, which will offer a more seamless customer experience for travellers.”

Meanwhile, Yan Bo, chairman of HKA said, “We are excited to join forces with PPG to make our passengers’ travel experience even better. As one of the major home carriers in Hong Kong, HKA has been growing steadily, and this year, we resumed flights to Australia and Canada, marking our return to the long-haul market."

"Through this collaboration, our business class passengers and frequent flyers will enjoy access to PPG’s extensive network of premium lounges worldwide, ensuring exceptional journey at every step. In addition, by integrating our loyalty programmes, we are unlocking exciting new rewards and benefits for customers. The partnership not only strengthens our global presence but also aligns with our shared commitment to excellence and innovation in aviation and hospitality," Bo added.

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