Harbour City dives deep into sustainability with eco-public art exhibition

Harbour City has stepped up on sustainability as it launches its first art project done in collaboration with Italian Cracking Art group, who will host its first eco-public art exhibition in Hong Kong on their 30th anniversary.

From 31 January to 28 February, over 90 animal sculptures made from recyclable plastic will be on display across eight different locations in Harbour City, indoors and out, from Ocean Terminal Forecourt to Ocean Terminal Deck, Seaview Balcony in Ocean Centre and more.

Placing eye-catching animal sculptures in busy international cities, Cracking Art aims to arouse people's attention to the intense relationship between nature and artificial plastic through public art and inspire a community-wide conversation about the importance of recycling.

Furthermore, each design is conceived as a symbolic message about the species itself and consumers’ relationship with nature. For example, beagle is the unfortunate dog breed which has been picked for animal testing; penguin has been the great sufferer of global warming; while the crocodile and sea turtle are two of the oldest creatures on Earth.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Harbour City said the mall has organised a series of fringe activities to enhance the overall experience rather than a simple art tour. "We would also like to leverage this to promote our observatory deck 'Ocean Terminal Deck' with the best Hong Kong and harbour views. We offer postcard free printing and postage for both local and tourists encouraging them to visit all spots," the spokesperson added.

To echo the exhibition theme, the mall has also launched charity sales and redemption of eco-friendly premiums, and asked its tenants to share and promote their sustainable products and activations to the public.

In addition to the unexpected encounters with rabbit, elephant, penguin, beagle, European cat, sea turtle, bear and crocodile by Cracking Art in Harbour City, visitors are welcome to print the exclusive personalised photo postcard and join the eco-friendly product charity redemption to raise funds for World Wide Fund for Nature (WWF).

All proceeds will be donated to support wildlife conservation and education work. To continue the mission of Cracking Art Group of minimising waste and reducing the environmental impact, the sculptures will be returned after the exhibition and will be displayed in other cities. 

MARKETING-INTERACTIVE has reached out to Harbour City for more information. 

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