Hang Seng Bank invites millennials to manage wealth through collaboration with 'Trial & Error'

Hang Seng Bank has collaborated with YouTube channel "Trial & Error" to roll out a TVC, encouraging young millennials to extend their knowledge of wealth management and investment.

The TVC was aired on ViuTV on 10 May and is now available on the YouTube Channels of "Trial & Error" and the bank. In the TVC, "Trial & Error", consisting of Neo Yau, Hui Yin, and So Chi-ho, invites the audience to try different lifestyles. With the help of Hang Seng Bank, they can try whatever they want and even turn on the "trial mode" to experience the service offerings provided by the bank.

In addition to the TVC, the bank also offers customers limited-edition gifts after they have set up a Preferred Banking account, including a set of "Trial & Error" promotional posters, a 3D Lenticular card and a thermochromic mug as a symbol of opening a new chapter in lives.

Speaking of the idea of the TVC, Yau said, "Three of us are navigating classic movies and our channel's videos in the TVC. We hope to encourage the young audience to take their first step to activate the 'trial mode' of financial management through Hang Seng Bank's services."

"Young millennials are full of dreams and ideas, and financial planning is an important part of setting and achieving their life goals. Members of 'Trial & Error' are young and dynamic with strong ideals and high levels of creativity, representing Hang Seng Bank's culture of being creative and pursuing business innovation for a better future," said Rannie Lee, head of wealth and personal banking at Hang Seng Bank.

She added, "We are delighted to collaborate with 'Trial & Error' this time. With their humour and creativity, we accompany our young customers to easily take their first steps in their lifelong wealth journeys."

Services offerings offered by the bank include fund investment with only HK$1 via SimplyFund. The bank also adopts the near field communication technology to allow a mobile phone to connect with an ATM for cash withdrawals. Customers can also use a mobile cheque deposit service, while the bank also offers access to financial education information and resources.

The bank added that the number of younger customers opening Preferred Banking accounts has increased by over 20% year-on-year.

"This is our first attempt to produce a TV commercial since we started our channel more than a year ago. It has been a great pleasure to take up the role of Preferred Banking's ambassadors together with Hui Yin and So Chi-ho. After dressing up, we feel like becoming a mature person," Yau added.

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