Hang Seng Bank makes personal finances matter through gamification

Hang Seng Bank's Preferred Banking has unveiled a financial mission campaign and invites customers to complete various "financial missions" that are designed to educate them on everyday banking services and investment options.

Available through Hang Seng digital banking, the “Be a game changer and ‘carry’ yourself!” campaign comes after Hang Seng conducted a series of focus group interviews and surveys with over 200 young people to learn more about their financial habits and needs. Around 70% of respondents said attractive welcome or financial reward programmes are the main factors that would encourage them to use personal financial tools to achieve their wealth management goals.

In view of this, Hang Seng Bank will give away a pair of round-trip flight tickets to Tokyo every day for three months until 15 December 2023. Starting from 5 September 2023, customers may complete the daily financial missions through Hang Seng digital banking to be automatically entered into the lucky draw, with up to 10 chances to win every day.

Customers can draw the game cards by scanning the campaign QR codes that are located around Hong Kong, such as all Hang Seng MTR offices, promotional posters and outdoor advertisements. By clicking ‘Draw Game Cards Now’, customers will draw game cards and by completing the designated game card missions, customers can earn extra lucky draw entries. 

There are 14 game cards which have featured local singer Gareth.T in different looks and with different missions on the card such as opening a Preferred Banking account; registering for personal e-banking and e-Statement services; setting up a savings plan, as well as using mobile deposit.

To further promote the campaign, Hang Seng Bank has unveiled a one-minute video ad featuring Gareth.T. The video demonstrates to the public on how they can participate in the lucky draw. 

Rannie Lee, head of wealth and personal banking at Hang Seng, said: “We have embedded future banking concepts into ‘Be a game changer and ‘carry’ yourself!’, which is designed to cater to the needs and priorities of the young segment. We used a gamification structure to help break down perceptions about the ‘complexity’ of gaining investment and financial management knowledge and skills. We aim to help young people become more confident in managing their finances and building wealth.”

MARKETING-INTERACTIVE has reached out to Hang Seng Bank for more information.

Don't miss: Hang Seng Bank strengthens card proposition with revamped rewards programme

Back in August, Hang Seng Bank launched a campaign featuring its new revamped +FUN Dollars rewards programme, an upgraded version of the original programme to cope with the change in consumption behaviours.

At the heart of the campaign was a three-minute video featuring local actress Dodo Cheng and Kaho Hung, following the story of Hung in his role as Cheng’s assistant, helping her to finish the making of the Hang Seng +FUN Dollars commercial. The video captureed many humorous moments between the two, whilst explaining the simplicity of the +FUN Dollars program and its multiple benefits.

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