Hang Seng Bank concludes media pitch for HK

Hang Seng Bank has handed its Hong Kong media duties to EssenceMediacom, following a competitive pitch in February, MARKETING-INTERACTIVE understands. 

Under the agreement, the agency will handle the bank’s media planning and buying for Hong Kong and the work will be rolled out in Q3 or Q4 this year. 

Back in May, Hang Seng Bank highlighted the strong bond it shares with its corporate customers with a new branding campaign, strengthening its leadership in commercial banking in Hong Kong. 

Don't miss: Hang Seng Bank highlights its strong bond with corporate customers in new campaign

Running from 6 May until 30 June 2024, the campaign “Sharing Journeys, Sharing Successes” (同商同行 同恒同生) focuses on highlighting the strong bond between its "relationship managers" and corporate customers, as well as the bank's support for their businesses. 

Hang Seng positions itself as a trusted companion for businesses, offering sustainable transformations and unlocking their growth potential through innovative solutions while fostering connectivity within the Greater Bay Area (GBA), according to a statement sent to MARKETING-INTERACTIVE. 

The campaign features collaborations with corporate customers, such as Louisa Mak, a former local actor turned startup founder, as well as business owners and top executives from Chinachem Group, Tai Hing Catering Group, Prince Jewellery & Watch, and MediConCen.

While in April, the bank launched a promotional campaign featuring its virtual KOL Hazel and local icons to empower workers by maximising the benefits of their payroll accounts.

It comes as Hang Seng Bank has introduced PayDay+, a new exclusive service addressing customer demands for payroll accounts with higher savings rates, cash incentives, and other rewards. It offers an array of banking and wealth management services alongside payroll services.

In a one-minute video commercial, Hazel motivates workers from diverse sectors, including office staff, blue-collar workers, and public servants, to switch their payroll accounts to Hang Seng.

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