Honda's 'Dream up anything' campaign takes adventure to new terrains

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Honda is showing off its brand new 2026 Passport TrailSport with its “Dream up anything” campaign. Central to the campaign is a brand spot to be featured across TV, streaming, and contextual digital media partnerships.

The thirty-second spot narrated by WWE star and actor John Cena set to the Good people soundtrack by Mumford & Sons and Pharrell Williams, follows the new SUV through a series of animated brush strokes mirroring the slope and shape of rugged terrains. The spot will be aired within high-profile sports programming such as NBA and the NHL regular season and playoff games. It will also be featured on Hispanic media including broadcast, streaming, digital and social.

Don’t miss: Honda spotlights racers Ayrton Senna and Max Verstappen in dramatic spot

The campaign is also set to be featured on social media, through short-form videos highlighting the adventure vehicle’s features such as its stowable picnic table accessory and front recovery hooks.

Moreover, "Dream up anything" will feature the MapMyFitness custom challenge sponsorship with Outside, Inc. where readers are inspired to get out on their local trails, with Outside providing an opportunity for participants to be entered to win a gift card.

In addition, the Japanese car brand also plans to host a live “Ask me anything” (AMA) forum on Reddit come 6 March at 11am PT with the Passport’s product planner Jody Suzuki. Reddit posts with information on the SUV will also go live before, during and after the live AMA event.

The 2026 Passport Trailsport is an offroad capable Honda SUV, compatible for weekend adventurers to transition from city and the rugged outdoors. It comes with V6 power, torque-vectoring i-VTM4 all-wheel drive and will be available in three trim levels. The SUV also boasts a new TrailWatch camera system and a 12-speaker Bose audio system.

“Dream up anything” rides on Honda’s “Unstoppable dreams” campaign from October last year, which followed the distinctive journeys of competitors with strong ties to Honda as they pursue their racing ambitions.

The “Unstoppable dreams” spot featured the late F1 racing legend Ayrton Senna and current FIA Formula 1 world champion Max Verstappen, utilising an engaging reverse poem format.