Hakuhodo launches new company to bolster digital marketing offerings

Hakuhodo DY Holdings will be introducing a new company that will be the digital marketing core of the Hakuhodo DY Group. The name of the company is yet to be determined.  

The move is part of the group's new medium-term business plan, which begins in FY2024. Located in Tokyo, the new company will hire approximately 3,000 staff and will be led by the group’s chairman Yuzo Tanaka, and president Hiroto Kosaka. 

Set to begin operation on 1 April 2024, the company will incorporate the group's digital marketing operating companies D.A.Consortium (DAC) and IREP and bring together digital marketing knowledge and resources from other operating companies of the group, to strengthen the digital marketing domain as the group's new digital core company. 

The new company aims to become the industry's leading digital marketing operating company by realising enhanced productivity and increased profitability through the consolidation of resources and strengthening of operational structure.  

Most recently, the Hakuhodo DY Group has announced in its medium-term business plan, which states that it will be transforming from a group of advertising companies into a creativity platform.  

With sei-katsu-sha-centred creativity as its edge, the HDY Group aims to be a group that creates the future by connecting sei-katsu-sha, companies and society to generate new relationship value. Sei-katsu-sha insight is about seeing people not through corporate eyes as mere shoppers and consumers, but rather as holistic individuals each with their own lives.

Toward this end, it has identified six business domains for focus and, through the upscaling of each business and fostering collaboration between them, will strengthen the group's overall growth and profitability. 

In particular, within the marketing business, which has supported the entire group to date as a pillar of profitability, the digital marketing domain is an area where not only is market growth significant, but change is swift and competition is stiff.  

“To respond to the digital marketing needs of our clients, we believe that further accelerating the upgrading of our services and the strengthening of our response systems, as well as increasing our competitiveness in the market, are urgent matters,” said the statement. 

MARKETING-INTERACTIVE has reached out to Hakuhodo for more information. 

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