Gucci taps BTS' Jin as global brand ambassador

Luxury brand Gucci has tapped South Korean boy group BTS’ member Kim Seok-jin, also known as Jin, as its latest global brand ambassador.  

Jin was an Olympic torchbearer for South Korea at the Paris Olympics Games 2024 last month, and is the eldest member of the K-pop group. 

The partnership comes as the brand believes Jin perfectly embodies Gucci’s values of individuality and authenticity, according to Gucci's Instagram. 

Gucci’s creative director Sabato De Sarno said on his Instagram that he is very excited to welcome Jin as global brand ambassador. “His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him.” 

The post has garnered over 19k likes, with many netizens saying Jin is the perfect ambassador for Gucci and some agreeing that his authenticity aligns with the brand, a check by MARKETING-INTERACTIVE saw on Instagram. 

Apart from Jin, Gucci has announced several partnership with Korean artists such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. 

Don't miss: Gucci Beauty picks NewJeans star as global brand ambassador

Back in May, Gucci picked its newly appointed global ambassador aka K-pop star Hanni from Korean girl group NewJeans, to lead their new global campaign for the Horsebit 1955. 

NewJeans took to their official Instagram page to announce the new campaign alongside a campaign photo of Hanni striking an elegant pose with the Horsebit 1955. “Stay tuned for a big reveal. A sneak peek of something special,” it said in the Instagram post. 

Back in November 2023, Korean artist Jay Park was named as Gucci’s global brand ambassador. 

"Gucci is a globally renowned fashion brand with more than 100 years of history, continuously evolving in its own innovative and unique way, which resonates with me. I am happy to be Gucci’s global brand ambassador to work more closely together," said the rapper on the appointment. 

Prior to the announcement, the 36-year-old South Korean rapper had attended Gucci’s Cruise 2024 fashion show in Seoul.

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