GroupM's OpenMind wins Nestle Philippines' search and performance business

OpenMind, a bespoke team within GroupM that serves as the agency of record for Nestlé Philippines, has been awarded the FMCG giant’s total Search business comprising SEO, SEM, and eRetail Search. Following a multi-agency pitch in May, the win was announced on 29th July 2022. This move effectively consolidates Nestlé Philippines’ entire media business under one agency. OpenMind, a bespoke team within GroupM that serves as the agency of record for Nestlé Philippines, has been awarded the FMCG giant’s total Search business comprising SEO, SEM, and eRetail Search. Following a multi-agency pitch in May, the win was announced on 29th July 2022. This move effectively consolidates Nestlé Philippines’ entire media business under one agency.

Emm Ordinanza, vice president and head of media integration at Nestle Philippines, said, “In this age of fragmentation, the importance of media integration has never been more critical. We are looking forward to our partnership with OpenMind on Nestle’s search strategy, knowing full well their commitment and capability to deliver a smooth and focused search experience while embracing a cross-channel approach that will synergically reinforce each other.”

Puneet Arora, GroupM Philippines CEO, said, “We are thrilled to secure Nestlé’s mandate to activate a truly integrated media strategy – founded on OpenMind’s Pervasive Performance model – that will cultivate long-term value and good growth for Nestlé Philippines’ business.”

He added, “Using GroupM’s proprietary consumer and industry insights, we tailored a holistic plan and innovative approaches that will accelerate demand and drive preference. With a dedicated team working exclusively for Nestlé, we look forward to positively impacting their business in this thriving market.”