GroupM hands APAC Xaxis CEO Arshan Saha Specialty Businesses remit

GroupM has appointed Arshan Saha (pictured) the APAC CEO role of Xaxis and Specialty Businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (programmatic), INCA (influencer marketing), Finecast (addressable tv), Sightline (addressable out-of-home) and Acceleration (data and tech consultancy practice).

The consolidation of leadership for all data-driven specialty businesses for APAC, will ensure GroupM’s continued future-ready innovation and growth. Saha brings his experience in growing and scaling Xaxis across the region to further strengthen GroupM’s data and technology suite of products.

Ashutosh Srivastava, APAC CEO, GroupM, said, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data-driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and Finecast, and are on the verge of launching addressable OOH and data and tech consulting. Saha has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”

Commenting on the new role, Saha added, “My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are of high demand from our clients. This consolidation will empower our clients to make media work harder for them, while allowing them to easily access GroupM’s digital expertise as a single unit.”

Saha was one of the founding members of Xaxis, and helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India. Prior to joining Xaxis in 2012, Saha served as regional director for Southeast Asia at Innity Corp where he played a critical role in establishing the company as the leading media network in the region. Saha’s portfolio included over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC, driving best-in-class -advertising technology and innovation.

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