Xaxis names Arshan Saha new APAC president

Xaxis has named Arshan Saha as president of Asia Pacific (APAC). Saha was previously vice president, South and Southeast Asia. He will be replacing Michel De Rijk who takes on the role of APAC president, [m]PLATFORM under GroupM.As one of the founding members of Xaxis APAC, Saha (pictured) helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India. Over the last 4.5 years at Xaxis, Saha’s leadership included full charge of all seven markets’ P&Ls, as well as growing the businesses 20-fold within a short span of three years.Prior to joining Xaxis in 2012, Saha served as regional director for Southeast Asia at Innity Corp where he played a critical role in establishing the company as the leading media network in the region. Saha’s portfolio included over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC, driving best-in-class -advertising technology and innovation.“Saha has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific. He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC president,” said Nicolas Bidon, global president, Xaxis.“The tremendous success and growth of Xaxis has culminated in the creation of [m]PLATFORM which we are looking forward to roll out across APAC. Saha has played a significant role in this success with his ability to understand and navigate clients and publishers in the region.  I cannot think of a better candidate to take Xaxis APAC to the next level," said Michel De Rijk, APAC president, [m]PLATFORM. Rijk was with Xaxis for two years as CEO and MD two years before that.“I am incredibly honored to lead our team of committed programmatic experts here in APAC.  As leaders, we will continue to set standards and drive the industry forward with our proprietary technology and unique data so the entire ecosystem is able to benefit from measurable value," said Saha. “It’s a very exciting time as clients are demanding empowerment and guarantees to be able to navigate through the programmatic landscape whilst at the other end of the spectrum we have a consumer who is seeking relevance and personalisation.”