Grab Malaysia launches lucky draw campaign for its driver-partners

Grab Malaysia has launched a lucky draw campaign that offers both existing and new driver-partners the chance to win two Perodua Bezza cars and other prizes. The campaign will run from 1 May to 31 July 2023.

To enter the lucky draw, driver-partners just need to complete a ride. Completing a ride will be translated into a number of entries based on their respective tiers. Driver-partners who recently signed up and accounts are activated during this period will receive 100 entries and additionally two more entries for every completed ride thereafter.

According to a statement to the press, this campaign represents Grab's commitment to its driver-partners, making it easier for them to earn on the platform while also attracting new sign ups to serve Malaysia’s growing demand for enhanced connectivity.

This lucky draw campaign is an extension of GrabBenefits under the ‘savings’ pillar, specifically by helping to reduce the operating cost driver-partners typically incur as they drive. The statement went on to state that Grab Malaysia is also committed to supporting the wellbeing and stability of its driver-partners through GrabBenefits. The programme offers a range of benefits, including access to financial security through insurance and cost reduction, and opportunities for professional development. 

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Rashid Shukor, director of country operations and mobility at Grab Malaysia said that the brand's mission is to provide Malaysians with safe and convenient transportation options while simultaneously improving their livelihood. "As we see an increase in the demand for rides, we continuously work to increase and optimise our active driver supply to stay ahead of the curve. This campaign is also designed to encourage everyone who wants to leverage the opportunities of the digital economy, so they can benefit from the additional earning opportunities that are available to them," Shukor added. 

“We remain steadfast in our commitment to work closely with the authorities to streamline regulations and make it more seamless for Malaysians to gain equal access to flexible earning opportunities via the digital economy, so that many more can earn an income via e-hailing and serve the daily commuting needs,” Shukor shared.

A+M has reached out to Grab Malay for more information. 

Last year, the brand did something similar for its driver-partners. Grab Malaysia rolled out a main superhero story and comics as part of its annual Grab Lejen search to honour and reward exceptional driver and delivery partners. The story will drive Grab's communications for the campaign, featuring different Grab Lejen characters hidden among everyday folks who suddenly transform to perform great selfless acts. 

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