GOODSTUPH hires former Publicis ECDs Fajar Kurnia and Jeremy Chia to lead Thailand ops

Partners for over a decade, creative veterans Fajar Kurnia and Jeremy Chia join independent creative agency GOODSTUPH as business partners. The duo, formerly holding executive creative directors positions at Publicis Singapore, are responsible for GOODSTUPH’s regional expansion plans into Bangkok, Thailand. GOODSTUPH Thailand currently has a 10-man team, and count Netflix Asia and Hewlett Packard (Southeast Asia and Korea) among its clients.

Prior to joining GOODSTUPH, Kurnia (pictured right) and Chia (pictured left) were at the Publicis Groupe, first at Saatchi Singapore where they led the Head & Shoulders account regionally before being promoted to executive creative directors at Publicis Singapore, where they oversaw the creative output for clients such as Audi, Emirates and the Health Promotion Board Singapore. They’ve worked in Thailand before, as regional creative leads on Unilever at MullenLowe Thailand from 2010 to 2012 and 2014-2015, working on brands like Pepsodent, Rexona, Tresemmé and Wall’s ice cream. They have also worked with Ogilvy Singapore and iris Indonesia.

“I’ve always had a lot of respect for Thailand’s creative community, so starting an agency here is an amazing challenge to undertake. Doing it at a time like this has certainly kept us up at night, but we’ve got supportive clients and we’ve built a solid team so we’re excited to see how GOODSTUPH can evolve in Bangkok,” said Kurnia.

“I second the sleepless nights. But doing this with GOODSTUPH, Pat Law and Eugenia Tan gives us a lot of confidence. They have shown us that it is possible to be nice and incredibly driven at the same time. At GOODSTUPH Thailand, we are bringing with us the best bits we’ve learnt throughout our careers and mixing it with the fresh talent in our team. We believe this combination will create amazing work for our clients,” said Chia.

“Being a 100% independent agency ten years and counting is by no means a small feat but we are thankful to the independents who’ve opened the door and kept it opened for us – Kinetic and TSLA, just to name a couple," Law, founder of GOODSTUPH, said.

According to Law, the next stage of growth for the agency is to build a micro-network within the region and beyond, as brands increasingly look towards the best-in-breed creative thinking that brings together local insight, boutique agility with network consistency and connectivity. “My partner-in-crime, Tan and I, are excited to have Kurnia and Chia onboard in this exciting next phase for GOODSTUPH,” she said.

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