GOODSTUPH founders launch independent sister production agency Mistress

The founding members of GOODSTUPH Asia and former creative lead of Shopee Indonesia, Randy Raharja, have teamed up to launch a new digital craft agency named Mistress.

This new venture is set to deliver world-class craftsmanship in the fields of design, film, and visual arts, and take the creative industry by storm. Mistress is founded by Fajar Kurnia, Jeremy Chia, Eugenia Tan, and Pat Law, the founding members behind GOODSTUPH Asia, and Raharja.

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Mistress is set to offer a wide range of services, including branding, 3D production, film production, art direction, and design, providing clients with tailored solutions that meet their unique needs.

With this new agency, the team aims to “take their expertise to the next level”, showcasing their creative prowess and innovative solutions to clients worldwide.  Raharja will lead Mistress, with over a decade of experience in the creative industry. With his expertise, the agency is set to challenge industry standards, creating masterpieces that will captivate and engage audiences.

"We are thrilled to introduce Mistress to the world," says Kurnia. "Time and time again we've learnt that craft can be the difference between good and truly great work. The team behind Mistress makes this level of craft more accessible to the GOODSTUPH network, other agencies and clients."

As the world continues to evolve, Mistress promises to remain at the forefront of the industry, pushing boundaries, and delivering cutting-edge solutions that will set clients apart in a crowded market.

In a conversation with MARKETING-INTERACTIVE, Kurnia added that the ambition for the move came as time and again, the company learnt that craft can be the difference between good and truly great work.

“The team behind Mistress makes this level of craft more accessible to the GOODSTUPH network, other agencies and clients,” he said. He added, “GOODSTUPH is first, a creative agency that places social at the heart of everything. Mistress focuses on the details; 3D production, motion graphic and film production, and branding, amongst many others.”

When asked what prompted the move, he added that when Goodstuph first entered indoneisa in 2018, there was an “abundance of good digital arts talent in the country”.

“With our increasing need for higher standards of craft and the contracting economy, we saw a huge opportunity in filling in the void to strengthen our service offerings to our clients,” he said.

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