Golin beefs up on China offering with new hire
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Experienced in digitally-driven integrated marketing communications, Wang joins Golin after having led the Shanghai digital practice as senior vice president at Weber Shandwick, and holding roles at BCW (formerly Cohn & Wolfe).
Rooted in data intelligence and designed to create cultural movements that drive brand conversion along the customer journey, the new offering underlines Golin’s commitment to enhancing digital services in this area. Wang reports to Lydia Shen, managing director, Golin China.
“We are very excited to have Wang join us and bring this integrated offering to life,” said Shen. “I have full confidence that she is the perfect candidate to drive the launch of this innovative initiative, one that makes a significant dual impact on both brand and business results.”
“I’m thrilled to join Golin and am super inspired by the agency’s unique approach to understanding every stage of the customer journey,” said Wang. “I look forward to building our team, all of whom specialise in China-based platforms and deliver data-backed creative ideas that drive impact.”
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