Ikano Centres gets on GoGet app in anticipation of visitor behaviour change

Ikano Centres, IKEA Southeast Asia's exclusive shopping centre partner for stores across the region,has partnered with community platform GoGet to make its entire portfolio of shopping centres in Malaysia available through the GoGet app. This is part of its marketing efforts to bring greater awareness to Shop with GoGet.

Arnoud Bakker, head of leasing at Ikano Centres said even though visitors’ behaviours and shopping patterns would change during the crisis, the needs would still remain the same, which was why it was important for Ikano Centres to anticipate these changes and have the agility to respond and adapt its offerings accordingly, ultimately creating “the safest and best experiences” at its meeting places.

“We see Shop with GoGet as complementary to the current offerings that we have at our physical centres. It will create additional revenue streams and cash flow for our tenants, by making their stores available to 250,000 users currently on GoGet,” Bakker added.

Shop with GoGet is a feature on the GoGet platform which allows retailers to list their storefront digitally on GoGet’s app at no costs and no commission. With the recent Movement Control Order (MCO) in place, the company now allows users of the app to book a personal shopper, also known as “GoGetters”, to purchase their favourite products from nearly 400 retail stores whilst keeping safe in this “new norm”.

Customers can select from over 300 stores from IPC and MyTOWN in Kuala Lumpur and Toppen in Johor Bahru, including ordering the iconic meatballs and curry puffs from IKEA Restaurants. The service offers “drive thru” or “deliver” options, with the former allowing customers to pick-up their shopping goods from GoGetters at designated pick-up locations within the three centres. The service categories include food and beverage, groceries, fashion, pharmacies, and electronics.

Francesca Chia, CEO and co-founder of GoGet said the company was informed by its businesses that more sales and orders were required during the crisis, adding that the businesses on its platform were the driving force behind job creations.

“This is why we felt that Shop with GoGet will help all parties; our businesses will be able to secure more sales at no extra cost, our users are able to support local businesses with the convenience of a personal shopper and our GoGetters are able to earn a flexible income,” Chia added.

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