GoFluence launches influencer marketing platform to uplift MY brands

GoFluence, formerly known as Modello, has launched Malaysia's first and largest influencer platform. The platform houses 45,000 influencers and 4,000 brands reported The Star. 

The platform was reportedly launched during the Malaysia Modest Fashion Showcase where local and international designers featured their work. GoFluence's influencer representatives were also present at the event. 

Speaking at the event, GoFluence CEO Same Tham reportedly said that the company is not just launching a platform but is launching a movement.

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He added that GoFluence aims to support the growth of Malaysia's digital economy and bring Malaysia's local influencers and brands on the world stage. Through strategic partnerships with Malaysia digital economy corporation (MDEC), GoFluence is committed to advancing the country's digital economy, reported The Star. 

In tandem, president of the Malaysian official designer's association (MODA) Jay Ishak reportedly said that its partnership with GoFluence will open doors for designers to gain global exposure through influencer marketing. 

He reportedly added that influencer marketing will allow designers to reach a broader audience and showcase the beauty of modest fashion worldwide. 

Beyond Malaysia, GoFluence is reportedly seeking to expand its presence in other key markets such as Taiwan, Thailand, Vietnam, Singapore and the United States. 

A+M has reached out to GoFluence for more information.

This comes as influencer marketing in Southeast Asia (SEA) has undergone a dramatic transformation in the past two years. According to R3's authenticity and transparency in SEA influencer marketing report where it explored trends, local nuances and its impact on the direction of influencer marketing in the region, SEA consumers are savvier and crave genuine connections, leading to influencer marketing campaigns prioritising transparency and "deinfluencing", 

“Southeast Asia’s influencer marketplace is diverse yet niche, large yet siloed, engaged yet fleeting. Looking through a wider APAC lens may provide marketers some insight into the region but understand influencer marketing by country is key to optimising return on investment,” said Shufen Goh, co-founder and principal at R3. 

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