giga! promotes 5G eSIM with AR filter 'giga E-xplorer '

Singapore-based mobile service giga! has created an augmented reality (AR) filter that turns every word with an “e” into a retail site.

This follows the launch of giga!’s new 5G eSIM, now available on both Apple and Android devices. It is said to provide nationwide 5G connectivity, along with secure eSIM activation that enables faster download and upload speeds, seamless streaming, and ultra-low latency for customers.

To promote the launch of its 5G eSIM, giga! has partnered with creative agency Grey Singapore to launch a web-based AR filter named “giga E-xplorer”. Accessible to everyone through giga’s website and social channels, the E-xplorer uses the smartphone camera to recognise any letter ‘e’ in the environment. 

Given the “e” theme and staying true to giga’s brand philosophy of “feel good”, participants using the filter can stand to unlock various prizes such as eggs, pearl bubble tea, and Dua Lipa’s concert, as well as promotional codes for giga’s new 5G eSIM plans.

Furthermore, giga! has launched a 10-second video that features QR codes on items containing the letter "e," such as eggs and espresso. To further promote the campaign, giga has also partnered with KOLs in creating engaging content to promote the giga E-xplorer.

Peter Callaghan, creative director, Grey Singapore, said: “Launching anything into the crowded telco space is a challenge. At giga, we love rising to that challenge, not just with award-winning customer service but by entertaining people and making them feel good. The giga E-xplorer is such fun; you can scan anything from cereal boxes, number plates, or even ‘e’ shaped plant stems and stand to win one of our excellently engineered emotive prizes.”

MARKETING-INTERACTIVE has reached out to giga! for more information. 

Don't miss: giga! chases away rainy day blues with free data

Last December, giga! gifted its customers with free data whenever it rained in Singapore as it aimed to chase the rainy-day blues away this monsoon season.

In collaboration with Grey Singapore, the campaign featured programmatic, out-of-home (OOH) ads that could switch between a 'sunny version' and a 'rainy version' according to the weather. The OOH activation could be found at One Raffles Place, Raffles City, 313 Somerset and Bugis Street along with dOOH posters at bus stops islandwide, according to a representative from Grey Singapore.

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