Geometry's Jorge Thauby takes up co-ECD role with Guy Futcher at VMLY&R

Geometry’s executive creative director, APAC global accounts and Singapore, Jorge Thauby has taken on the role of executive creative director at VMLY&R Singapore, following the merger of the two agencies.

In a statement to MARKETING-INTERACTIVE, Preethi Sanjeevi, MD of VMLY&R Singapore said Thauby (pictured left) and its current executive director Guy Futcher (pictured right) will lead the creative charge for VMLY&R Singapore as co-ECDs. They will be managing both teams and clients jointly. “With Futcher’s expertise in copy and Thauby’s in art, this perfect creative pairing will take our creative product to another level and nurture the next generation of young talents together,” she added.

“In all our work for our clients, we aim to create connected experiences that help transform businesses and we’ve done that well over the years through the use of creativity, technology and culture. With Thauby’s creative experience in design, retail, activation and commerce, he is a great addition that will enhance the way we close the loop for many of our clients creatively,” Sanjeevi also said.

Both Thauby and Futcher will be reporting to Sanjeevi, as well as Valerie Madon, CCO Asia. As co-ECDs, Sanjeevi said Thauby and Futcher will work together to drive a mandate of creativity, technology and culture to shape experiences for its clients across Singapore, adding: "With their complimentary expertise, we are excited to see what this dynamic duo can do together!"

Prior to his time at Geometry, Thauby also helmed the role of creative director at Grey Group. According to his LinkedIn profile, he was responsible for the Qatar Airways and KidZania Singapore accounts among others. Under his leadership, his team was in charge to create all the global communication for Qatar Airways, most of them fully integrated campaigns. Thauby has also previously held creative leadership roles in different markets of other agencies such as JWT in 2000, TBWA\ in 2005, Ogilvy in 2009, and BBDO in 2011.

Last month, the agency also appointed Chan Woei Hern as executive creative director of Malaysia and Southeast Asia at VMLY&R COMMERCE. Chan joined from ensemble IPG Mediabrands, and will lead the creative transformation of the company. He reports to Kenni Loh, CEO Malaysia, leading the creative transformation of the company. In his role, Chan is tasked to accelerate the delivery of iconic creativity through ideas and experiences that live at the intersection of physical retail, eCommerce, social, experiential, to name but a few. 

The launch of VMLY&R COMMERCE was announced late last year in November. It is said to be a new end-to-end creative commerce company, and operates as a distinct company within the VMLY&R global network. VMLY&R COMMERCE will be led by global chief executive officer Beth Ann Kaminkow, who is currently the global CEO of Geometry. VMLY&R COMMERCE will leverage the combined assets of the Geometry and VMLY&R, which will have more than 11,000 employees across 80 countries worldwide. The new entity is said to be fully operational from 1 January 2021, and the integration of the agencies’ teams and assets will continue through 2021.

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