General Hotel Management checks in global PR account with GHC Asia

Luxury boutique hotel management group General Hotel Management has appointed GHC Asia as its global PR lead. GHC Asia’s remit covers General Hotel Management’s key markets, including Greater China and Southeast Asia, the Middle East, the US and the UK. 

Through its offices in Singapore and China, GHC Asia will offer insights into transcontinental media outreach, content development and brand communications in partnership with a network of agencies, including GHC Asia’s partner agencies in the travel and lifestyle network, including AllDetails Middle East based in Dubai and Zapwater Communications headquartered in the US. 

The team of GHC Asia will also be supported by Spotlight Communications in London. GHC Asia will lead the communications outreach to support General Hotel Management’s mission of delivering unrivalled lifestyle experiences in exotic destinations.

“GHC Asia shares GHM’s ardent passion for inspirational travel and hospitality excellence. Their strong cross-regional market intelligence and acumen on luxury trends synergise with our business strategy for the new era of travel,” said Clement Koh, executive vice president of sales and marketing of General Hotel Management. 

He added, “We believe that this partnership will be instrumental to General Hotel Management’s global expansion plans marked by our 30th anniversary celebrations in 2022.”

General Hotel Management currently operates four properties in Europe and the Middle East while there are a total of eight properties in the pipeline, including the Chedi Katara Hotel & Resort within the Katara Cultural Village in Doha, Qatar in 2022. The group said each property embraces the brand’s philosophy of "a style to remember," melding contemporary interpretations of Asian designs with local archetypes and delicate details for inspired, memorable spaces that offer guests the very best each destination has to offer.

“For three decades, General Hotel Management has established an incredible legacy as the frontrunner of sophisticated design experiences and heartfelt hospitality. We are thrilled to have this opportunity to share their visionary philosophy through integrated communications campaigns together with our partners,” said Paul Hicks, founder and CEO of GHC Asia.


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