Geneco renews partnership with marketing and PR consultancy, looks to elevate brand

Electricity retailer Geneco has renewed its contracts with marketing consultancy, The M Makers (TMM) and integrated communications agency PRecious Communications as the brand looks to elevate its brand and marketing strategies.

The reappointment will see PRecious Communications continue being Geneco’s dedicated public relations agency for a 12-month period to further amplify the brand's commitment to “power the change” in Singapore for a sustainable future, according to a statement by the brand. TMM on the other hand will embark on its third year of media service and second year as the primary social media agency for Geneco.

TMM has been tasked with the retailer’s strategic media planning, media buying, social media management, content development and influencer management.

“With great enthusiasm, we’re delighted to continue our partnership with Geneco, further amplifying purposeful initiatives and reinforcing Geneco’s vision towards a greener society,” said Robin Chang, vice president of brand communications and strategy at PRecious Communications.

Don't miss: Geneco partners with Apiary to launch exclusive ice cream flavor for a greener Singapore

As PRecious Communications steps into another year with Geneco, it plans to recalibrate its PR strategies to harness the latest trends, insights and innovation to not only maintain its momentum but to drive deeper community engagement, according to a spokesperson at the agency.

“We are thrilled to be chosen by Geneco for media duties and are thankful to the team for extending our scope of work to include social media and influencer management,” added Ariane Goo, founder and director at TMM.

Geneco’s recent and ongoing National Day campaign, #MySecretGarden, is a testament to the work done by both TMM and PRecious Communications over the past year. 

In collaboration with NParks’ Garden City Fund, photography influencer Daryl Aiden Yow and sustainable fashion platform REFASH, the #MySecretGarden campaign aims to raise awareness about Singapore's abundant green spaces and their positive impact on mental wellness.

The campaign features nine of NParks’ Therapeutic Gardens which were designed based on scientific evidence, as a haven for relaxation, healing, and self-reflection that could improve one’s mental wellness while also intending to resonate with the younger generation.

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