FWD and LoveXpress partner up to send love to families with autism

FWD Hong Kong has collaborated with LoveXpress, a local charity organisation, to launch a scented candle workshop for autistic children and their parents in December last year.

The workshop is a continuation of FWD's campaign namely #LiveBoundless, aiming to encourage people to enjoy the special moments in life through pleasant scents, while the relaxing nature of each candle symbolises the comprehensive protection that FWD is committed to providing for the community.

"At FWD, we're committed to serving the community and creating positive changes. Through our meaningful collaboration with LoveXpress, we offered an opportunity for families with autism to explore their passions. FWD is dedicated to promoting social inclusion and the importance of wellbeing and health. Through our participation in charitable programmes, we'll continue to support community members in need, unleashing their potential and building their confidence, allowing them to live life to the fullest," said Paul Tse, chief marketing and digital officer, FWD Hong Kong and Macau.

The #LiveBoundless scented candle workshop was led by Kai Lai Poon, the founder of LoveXpress, and celebrity Grace Chan, along with a professional team from BeCandle, a local fragrance brand. Participants used their creativity to draw personalised patterns on candle holders and mix their favourite fragrance oil blends to create their own unique scented candles. The #LiveBoundless scented candles collection is inspired by FWD's five core values: the "Friend" candle showcased in the workshop represents the brand's commitment to 'caring' about customers and the community, offering access to a wide range of protection products that support them to enjoy the special moments in life.

Kai Lai Poon, founder of LoveXpress, said, "Families with autism had fewer opportunities to take part in activities outside the home due to the pandemic. Being able to physically interact with people is an important part of children's learning and development. With that, we're grateful for FWD's support and for organising this scented candle workshop, which allowed autistic children and families to interact, create and collaborate in person. It brought a positive impact to the personal development and growth of children with special needs, while also allowing their families to feel love and support from their community. Our shared value of social inclusion brought us together and we're pleased to join hands with FWD in building a harmonious and caring community."

Furthermore, FWD has launched a personality test. Every participant that takes part the test, FWD will donate HK$5 to LoveXpress. Together with an internal donation, a total of HK$30,000 will be donated to support the organisation in promoting community care and social inclusion.

Back in August 2022, FWD Group unveiled its new brand campaign “press play” which highlighted the company’s promise to encourage and help empower people in Asia to celebrate living. The “press play” campaign was inspired by the stories of six, real-life heroes and features real moments and experiences as they navigated common themes that are impacting the day-to-day lives of people across Asia.

Related articles:

HK tycoon Richard Li reportedly invests US$200m in FWD Group
FWD Group names new assistant VP of corporate communications
FWD Group presses play on regional brand campaign to empower people in Asia
FWD Group introduces new app for changing consumers' feelings about insurance