FWD HK and boy band MIRROR tease new campaign on socials

FWD Hong Kong and local boy band MIRROR have released several video teasers on social media to reveal the partnership's upcoming campaign, reminding consumers to take good care of their physical and mental well-being.

Filmed in a "girlfriend's point of view", each video teaser features each MIRROR member including Keung To, Stanley Tse, Jeremy Lee, Anson Lo, Ian Chan and Jer Lau, showing their health tips and care for their other halves. The ideas behind each video range from healthy diet, pet health, working out and keeping warm in Winter. This further highlights the insurer's care for consumers' health and how it strives to support their well-being.

The teasers are released on FWD HK's and MIRROR members' Instagram accounts. Furthermore, the complete version of the videos are available to view on FWD MAX website. 

MARKETING-INTERACTIVE has reached out to FWD Group for additional information.

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Back in last August, FWD Group unveiled its new brand campaign “press play” which highlights the company’s promise to encourage and help empower people in Asia to celebrate living. The “press play” campaign is inspired by the stories of six, real-life heroes and features real moments and experiences as they navigate common themes that are impacting the day-to-day lives of people across Asia.

The people featured each took moments of pause to reflect on their lives and understand their personal objectives and dreams, in order to press play on reconnecting with loved ones, following their passions, taking risks and changing careers. Furthermore, the campaign capitalises on the strength of the highly recognisable “play” symbol, consistent with the FWD philosophy that insurance should be a source of empowerment to enjoy life and celebrate it with confidence.

On the other hand, MIRROR often appears in different brands' advertisements and campaigns. Recently, Watsons dives deeper into sustainability with a new "Let's Go Green with MIRROR" campaign, done in collaboration with MIRROR. The campaign will be launched across four Asian markets including Hong Kong, Malaysia, Taiwan and Singapore,encouraging customers to take positive actions in their daily life to make more eco-friendly choices.

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