FTLife to rename to Chow Tai Fook Life Insurance Company

FTLife Insurance (FTLife) will rename to Chow Tai Fook Life Insurance Company (CTF Life) (周大福人壽) this July, aiming to strengthen collaboration with Chow Tai Fook Enterprises’ conglomerates.

FTLife will gradually roll out brand refresh promotions and will announce the details of the new trademark and brand story in due time.

The upcoming name change to FTLife signifies the close association with the ‘Chow Tai Fook’ brand, further bolstering customer confidence and solidifying its reliable brand image, according to Man Kit Ip, chief executive officer, FTLife.

"With the launch of the new brand in the third quarter, we aspire to harness our refreshed corporate identity to open up more strategic collaboration opportunities within and beyond the group," Ip said.

“This move is set to create more opportunities for our life artisans, business partners, and the group as a whole, as well as unlock greater potential for development, fuel business growth, and offer more quality products to serve diverse customers while continuously creating value beyond insurance,” Ip added.

According to local reports such as HK01 and Ming Pao, Ip said the brand hopes to further expand its customer base in the mainland market and become a leading insurance company in the GBA with the brand recognition of Chow Tai Fook. The company plans to recruit an additional 2,000 to 3,000 people by July next year, with an expected net increase of over 1,000 agents.

Denise Au-Yeung, chief strategy officer, FTLife, said that in addition to the name change, FTLife will introduce a lifestyle platform to enhance customer interaction and engagement.

With the new brand, FTLife aims to further leverage the group’s financial strength and strategic investments across the globe. With its positioning, FTLife is committed to creating value beyond insurance for customers and their loved ones by navigating life’s journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences.

According to FTLife, the forthcoming name change and brand elevation will not affect the collaboration model with business partners and day-to-day management and operation of existing policies, including protection, benefits, fees and returns. 

Back in November last year, FTLife completed change of indirect holding company. As such, Century Acquisition, a direct wholly-owned subsidiary of Chow Tai Fook Enterprises, has become the immediate holding company of NWS Holding and the indirect holding company of FTLife. 

MARKETING-INTERACTIVE has reached out to FTLife for more information. 

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