From AR treasure hunts to no-code CRM: How Pontac brings enterprise marketing to SMEs

SMEs often feel overshadowed by big-name brands boasting sophisticated, data-driven marketing strategies. Until recently, high-powered CRM platforms and cutting-edge campaigns seemed out of reach for companies with limited resources. But that’s changing. Pontac, a Hong Kong-based award-winning marketing innovation firm known for its collaborations with Lancôme and L’Oréal, is now productising its proven enterprise solutions to help SMEs compete at scale—without the complexity or expense once required. 

AR treasure hunts: Engaging consumers with innovation 

Take Lancôme’s Chinese New Year campaign as an example. Pontac worked with the global beauty brand to create a festive augmented reality (AR) “treasure hunt” that sent customers exploring various city landmarks for digital Lancôme products. While it was an engaging experience on the surface—blending online and offline interactions—it was underpinned by a robust CRM system capturing every meaningful data point: who played, what they scanned, and which offers generated real engagement. This information helped Lancôme refine its promotional strategies, boost conversions, and deliver a memorable brand experience. 

A unified CRM for L’Oréal’s multiple brands 

Pontac later developed an integrated CRM hub for L’Oréal in Hong Kong, ensuring the company’s multiple brands could access centralized customer data and unify their loyalty programs. By visualising the entire customer journey across channels, each brand could better identify opportunities for cross-selling, personalised outreach, and post-campaign analysis. What once required a large-scale tech investment was distilled into a streamlined platform—one that can now be adapted for companies of any size. 

No-code CRM: Power without complexity 

With Pontac’s newly packaged CRM product, marketers can build and automate campaigns in a simple interface. Whether it’s sending targeted coupons to high-value buyers or creating a digital sampling campaign for prospective customers, everything is managed from one place—no programming experience necessary. Gone are the days of juggling spreadsheets, mismatched email lists, and multiple standalone apps. A single dashboard provides real-time insights into consumer behaviour, allowing instant adjustments for maximum ROI. 

Bringing enterprise strategies to SMEs 

Pontac’s enterprise experience translates into tangible advantages for SMEs. By leveraging the same data-driven methodologies that propelled campaigns for multinational giants, even a startup brand can adopt proven industry techniques. Imagine running a loyalty program with the same sophistication as a global luxury label—segmenting customers by purchase patterns, engaging them with interactive events or social media challenges, and measuring every touchpoint. These capabilities not only save time and budget but also empower smaller teams to make smart, evidence-based marketing decisions. 

The future of marketing is accessible to all 

Ultimately, marketing success isn’t about size, it’s about strategy. The future of marketing belongs to those who can leverage data-driven insights in a meaningful, human-centric way. Pontac’s all-in-one, no-code CRM platform puts automated engagement, central data visualisation, and actionable analytics at any marketer’s fingertips. By combining creative storytelling with the power of data, SMEs now have the same fuel for growth that global enterprises enjoyed for years. If you’re ready to do more with less—seamlessly connecting online and offline experiences, running next-level campaigns, and actually measuring the impact—look no further than Pontac’s integrated CRM solution. Now, that future is finally open to everyone. 

This article is sponsored by Pontac.