FrieslandCampina picks media agency for Malaysia market

Multinational dairy company FrieslandCampina has appointed Mindshare as the integrated media agency for the Malaysia market.Mindshare will be responsible for integrated strategic planning and buying for FrieslandCampina brands which includes Dutch Lady, Friso Gold and others. The scope of the pitch however, excludes the digital portion of FrieslandCampina’s infant nutrition brands.Bastiaan de Clercq, head of digital and media, FrieslandCampina Malaysia said Mindshare has the capabilities, technologies and mindset to be a strong partner in the next phase of the company’s media and digital journey.Meanwhile, Dheeraj Raina, managing director of Mindshare Malaysia said FrieslandCampina brands are a part of everyday life of consumers and are on a journey of brand storytelling, digital and data.“We are excited to integrate such a vast, loved and digital first consumer brands into our agency family of clients and partner with them on their next phase of growth,” he added.Mindshare in Malaysia has recently bagged clients such as Sunway Group, PepsiCo, Tesco Malaysia among others.