French luxury brand Christian Dior files a lawsuit against porn star for naming trademark

Christian Dior has filed a lawsuit against adult film actress Gigi Dior, according to Page Six. In 2021, the adult entertainment actress trademarked her stage name, and in September, it was approved.

Now the luxury fashion house is requesting to overturn the approved trademark. The brand said that the adult film actress is damaging the company’s brand.  Dior’s lawsuit said there is a “likelihood of confusion, dilution by blurring and dilution by tarnishment”. According to reports, the actress has until the middle of November to respond to Dior’s appeal in written form.

She currently uses her stage name on her professional accounts including her personal website, OnlyFans account, webcam work and social media accounts. Gigi has also hit back calling the lawsuit ridiculous. “This is ridiculous, my name has nothing to do with couture and—the funny part is —what I do usually involves wearing no clothes at all,” Gigi told Page Six.

She added that she trademarked her stage name for her own branding purposes when it comes to entertainment and modelling. She added that a notice she received from Christian Dior said that the company was appealing her trademark approval as the Dior brand is being diluted by the actress.

"If I lose my name, I have built a brand around this name, it has become me and my reputation, so it’s really devastating to think I might have to start from scratch and rebrand everything,” she said.

In August, Dior shared a series of photos that featured its ambassador, Johnny Depp on Instagram after Depp had reportedly renewed his contract and signed a new multi-year seven-figure deal with the fragrance brand. Depp has been the face of Dior since 2015, and despite the allegations of physical abuse made by Depp's ex-wife, Amber Heard, in 2018 sent his career into a tailspin, the brand has stood by the star.

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