French lifestyle brand PAUL & JOE to exit HK market after 22 years

French lifestyle brand PAUL & JOE is exiting the Hong Kong market after 22 years upon the end of its distribution agreement for Hong Kong and China. 

According to its official website, the brand said in a statement that its distribution agreement with PAUL & JOE BEAUTE in Hong Kong and China will be terminated effective 30 June 2024.

The brand currently runs two retail shops in Hong Kong, one in Langham Place, Mong Kok, and the other one in SOGO Causeway Bay. Their last operating dates will be 23 and 30 June, respectively.

Meanwhile, the online shopping platform run by the local distributor will cease operation on 23 June. “Pacifique Agencies Far East has no obligation for any business related to PAUL & JOE BEAUTE after 30 June 2024,” the statement reads.

The brand expresses heartfelt gratitude for the customers’ unwavering support over the years in the statement. The announcement can also be seen on its Chinese social media platform Weibo.

Established in 1995, PAUL & JOE was a menswear company before the launch of its womenswear line in the following year. In 2002, PAUL & JOE BEAUTE, a cosmetics line that encapsulates the brand’s philosophy of ‘fun-loving sophistication’, was launched. PAUL & JOE BEAUTE features retro modern packaging that projects a unique presence.

MARKETING-INTEARATIVE has reached out to PAUL & JOE for more information.

Don’t miss: HK retail sales plunge 14.7% in April amid changing consumption patterns

This is not the first departure of a brand from Hong Kong’s retail scene that we have seen in recent times. Back in September 2023, Japanese clothing brand WEGO exited the Hong Kong market after seven years as its lease expired. Meanwhile, Korean beauty brand Etude House exited the Hong Kong market after 10 years but did not specify the reasons behind the move.

It shows a glimpse of the shrinking retail sales of Hong Kong’s market. According to the latest figures released by the Census and Statistics Department, Hong Kong’s retail sales for April dropped 14.7% compared to a year ago, twice the decline recorded a month ago.

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