Former Mediabrands SG CEO David Haddad to lead Unruly's ANZ ops

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Unruly has brought on board former Mediabrands Singapore CEO David Haddad to lead the Australia and New Zealand markets as MD. Haddad (pictured) will be responsible for accelerating the company’s growth in the region, working closely with key strategic partner News Corp Australia in cementing Unruly’s brand reputation in the region and driving forward its new cross-screen capabilities. They include CTV, in-app and in-stream.

Based in Unruly’s Sydney office, Haddad will report into group MD, International, Alex Khan who was recently promoted. During his time as CEO of Mediabrands Singapore, Haddad oversaw agencies including UM and Initiative for about two years, according to his LinkedIn. He first came to Singapore in 2016 to helm the role of MD Mediabrands Singapore. Prior to that, he was GM of UM Sydney, leading the office operations and client management function. He has also worked for agencies Mediacom AU and Bellamy Hayden.

Haddad brings with him over 17 years’ experience of working in the advertising industry, working across a variety of different senior agency roles in Australia and Singapore, including trading, planning, client management, strategy and agency management.

Haddad said: "Bolstered by Tremor’s enhanced capabilities, I am excited to unleash Unruly’s multi-screen, market-leading proposition across Australia and New Zealand. Every dollar invested in creative and media must be data-driven, and that’s where Unruly stands out. I am really honoured to be joining the team and cannot wait to start working with the many incredibly talented people within the business."

According to Khan, the Australian and New Zealand markets are key growth territories for Unruly, so having Haddad’s incredible leadership skills, vast knowledge and industry know-how will be crucial as it continues to roll out its all-screen capabilities to clients.

“Since being acquired by Tremor International at the start of the year, Unruly has transformed from an outstream video specialist to become one of the largest independent multi-screen ad platforms in the world, offering our clients and publishers a host of exciting new formats across CTV, desktop and mobile, unique audiences, self-service tools and supersized supply," Khan added. He also said that armed with such a powerful proposition in market, having someone of Haddad’s experience and talent will be a key driver in Unruly hitting its ambitious business goals for the region.

Meanwhile, Lou Barrett, News Corp Australia’s managing director of national sales, said: “Our relationship with Unruly has never been stronger and we’re over the moon David is joining at such an exciting time, where Unruly is delivering on the exciting promise of multi-screen, premium video, underpinned by our market-leading data platform News Connect and the Unruly EQ+ data offering.”

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