Former McDonald's digital lead heads to DKSH

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DKSH has hired Daniel Lee (pictured), former McDonald’s digital director, as vice president, group digital transformation. Lee has over 15 years of experience, and was with McDonald’s for over 10 of those years.

A spokesperson from DKSH confirmed Lee’s appointment stating that in his new role, he will be based in Singapore, and will report to Sam Oh, chief information officer. Together they will drive the Digital Transformation plan in line with DKSH’s strategy and objectives.

In his current role, which he started in the last quarter of 2022, Lee is responsible for applying digital technologies to create significant new business value. On his LinkedIn profile, he describes it as “more than digitising manual processes; it is about disrupting and expanding the current business model for the future of the company.”

His last role at McDonald’s was senior director for digital acceleration, foundational markets, a role he held for over seven years. The role was a newly formed one where he was leading a global team to accelerate digital initiatives and programs across 85 markets across Asia, Europe and Latin America (LATAM). He activated markets to generate sustainable digital revenue through data and insights-driven programs, powered by a global mobile app.

Prior to that he was senior director of digital experience for Asia Pacific, Middle East and Africa (APMEA) where he led the regional digital transformation as part of the global digital team, working across e-commerce, customer relationship management (CRM) and digital experiences delivered in multiple languages and through multiple channels. Additionally, he enabled strategic alignment and stakeholder management of digital assets in delivery and mobile across the region.

He was also previously regional digital director for SEA at Havas Worldwide, where he stayed for over two years. Based in Singapore, his role was to help regional agency clients realise business value from their digital channels, whilst building agency digital capability.

MARKETING-INTERACTIVE has reached out to Lee for a statement.

In a previous article with MARKETING-INTERACTIVE, when asked for an advice Lee would give to marketers embracing digital, he said, “Always be learning and listening – the digital industry innovates at a massive pace and while you’re not going to be an expert in all things, you need to keep an open mind and ears.”

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