Former Lion & Lion co-founder helms partner role at consulting firm

Former co-founder of Lion & Lion Casper Andersen has taken on the role of partner at Denmark-based management consulting firm MOMENTO. He exited Lion & Lion in 2019, about six years after he founded it with former managing partner and co-founder Hugh Batley.

MOMENTO specialises in marketing strategy and leadership with a focus on strategy and innovation, organisational efficiency and marketing effectiveness. According to Andersen's (pictured) LinkedIn, the firm aims to help marketing leaders turn strategies into efficient practice, pursue digital transformation, improve go-to-market processes, and optimise the value creation of their organisation. Its clients include companies such as Carlsberg, Toyota Danmark, and Bang & Olufsen. A+M has reached out to Andersen for comment.

In a previous interview with A+M, Andersen said it felt good to leave behind "a business that has so many fantastic people working in it". He explained that it felt like that right time to move on and it is "satisfying" to hand over a business that is in good shape with renowned clients. According to him, the agency client pool grew every year since it was founded in 2013 and Lion & Lion has worked with companies including Rimmel, La Prairie, Danone, Shiseido, Coca-Cola, Dutch Lady, Acer and The North Face.

"When we first started out, the ambition was to build a leading digital agency. As a business grows, you want to see that your values have become an ingrained part of the culture, and that you continue to create value," he added.

Separately last year, Lion & Lion appointed Fredrik Gumpel to succeed Andersen as CEO. Gumpel works with the leadership team to focus on shaping the agency's future to continue its growth across all markets, including Singapore, Malaysia, and Indonesia.

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