Former Celcom senior executive Noor Kamarul joins TM as CEO

Telekom Malaysia (TM) has appointed Noor Kamarul Anuar Nuruddin (pictured) as its new managing director and group CEO. He takes over from Imri Mokhtar who was appointed acting group CEO last November.Noor Kamarul was previously on Celcom Axiata's senior management team which was responsible in driving the turnaround of the telco's performance with an achievement of 31 quarters of consecutive growth from 2003 to March 2018. He was last chief special project officer at Celcom and was responsible for exploring new projects and establishing proof of concepts. Prior to that, he was chief customer and programme officer during which he spearheaded the enhancement of the customer experience at every touchpoint.He joined Celcom in 2003 as chief technology officer and was promoted to chief information technology and transformation officer in 2010. In addition to his new role as MD and group CEO, Noor Kamarul has also been named executive director, a nominee of TM's special shareholder, minister of finance.TM saw a change in leadership when its former MD and group CEO Mohammed Shazalli Ramly resigned last June, resulting in former deputy group CEO Bazlan Osman taking over as acting group CEO. Months later, Bazlan resigned and Imri took over.Imri will resume his role as COO to drive the business operations of unifi, TM ONE, TM GLOBAL and Information Technology & Network Technology to better serve TM's customers.Chairman of TM, Rosli Man, said the team looks forward to working with Noor Kamarul and is confident that with his wealth of experience, expertise and industry know-how, he is fully capable of taking TM forward into the future and explore new frontiers of growth."We will continue with our ongoing transformation journey and execute the strategic initiatives planned to assist TM in navigating through the current challenges and position us in a more resilient, competitive and sustainable footing," he added.TM is currently on the hunt for a panel of agencies for creative and media duties, with the former involving below the line duties. TM’s spokesperson told A+M previously that it is an open pitch and the incumbents for BTL are CD Advertising, PTS Advertising, Fat Boys, FM Media and Ova.Last year, it picked GroupM Malaysia’s m/SIX as the lead agency for unifi, managing media planning and buying duties. It also worked closely with Grey and Y&R for ATL duties.