foodpanda HK onboards Oatly's Amanda Chan as head of PR

Oatly’s marketing and communications lead of Asia Amanda Chan (pictured) has left the firm to join foodpanda HK as head of communications and public relations, effective from October 2023.

Within her new role, Chan reports to Ryan Lai, CEO of foodpanda Hong Kong. Chan is tasked with overseeing all rounded communications and public relations roles, including media relations, internal and external communications, brand communications, issues and crisis preparedness and handling.

Prior to foodpanda, Chan had been the marketing and communications lead of Asia at Oatly for over five years. During this time, she was responsible for establishing the Oatly brand across Asia, developing marketing and communications strategies, and managing crisis. 

Before Oatly, Chan also helmed various senior PR roles at F&B brands such as McDonald's and Hong Kong Maxim's Group

In a conversation with MARKETING-INTERACTIVE, Chan said reflecting on the years at Oatly, it has been her honour to play a role in shaping the brand across Asia and contributing to the growth of the plant-based movement in the region.

Collaborating with world-class creative and PR teams, she takes pride in the Oatly teams’ joint efforts to launch impactful campaigns that not only spearheaded awareness about the plant-based milk category but also established Oatly as one of the leading oat milk brands in the region.

With over 10 years of experience in the food and beverage industry, Chan is now ready to embark on a new journey, transitioning into the tech aspect while staying rooted in the F&B realm.

“It is my great pleasure to join foodpanda Hong Kong as the head of communications and public relations. I will work closely with the talented Hong Kong team and hope to contribute to the growth of foodpanda as a beloved and trusted brand in Hong Kong through strategic PR and brand communications,” she said.

“With almost a decade of connection to the Hong Kong community, foodpanda has become a lifestyle one-stop platform for consumers, offering a diverse range of restaurant choices for food delivery and pick-up services, along with other accessible and seamless services. I look forward to leading the PR team in engaging with Hong Kong consumers and solidifying our industry leadership,” she added.

Don't miss: foodpanda HK highlights its ability to 'serve millions' with new branding campaign

Back in October, foodpanda Hong Kong launched a new branding campaign featuring local actor Stephen Fung and its brand ambassador Pau-Pau, to reposition its brand identity and highlight its ability to "serve millions”. 

Referencing the Chinese proverb "一樣米養百樣人" which literally translates to “The same kind of rice feeds hundreds of people”, the campaign aims to convey the message that while preferences in food of all seven million people in Hong Kong can vastly differ, the foodpanda app can serve as a meal solution for many people in Hong Kong.

Moreover, this modern iteration of the Chinese proverb aims to exemplify how foodpanda can meet the unique tastes and needs of the population through its wide variety of choices.

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