foodpanda Malaysia eyes corporate dollars with exclusive service

Foodpanda Malaysia has unveiled foodpanda for Business, an exclusive service for corporate clients to set employee allowances, have access to catering, exclusive discounts, customisable e-vouchers, customisable employee packages and pandapro subscription. Under this service, corporate clients will be supported by an assigned account manager and a dedicated customer service team that will be available from 9am to 6pm daily.

Corporate clients can have access to a special, customisable menu from both local caterers and restaurant partners for a minimum of RM100. Available in multiple locations, employers would be able to pick from a variety of cuisines for affordable prices. However, these requests would need to be pre-planned for at least two days in advance. According to foodpanda Malaysia's commercial director, Jay Ar Juan, the foodpanda for Business feature has been live for more than two years but has existed predominantly as a solution for companies to distribute foodpanda credits to its employees.

When the pandemic hit, foodpanda was able to continuously develop its core proposition that led to the suite of solutions it was offering today. "We saw the perfect opportunity to penetrate a previously untapped market and provide added value for businesses," said Juan to A+M. Currently, the foodpanda for Business has served multiple clients such as HSBC, Lazada, Telekom, BASF Petronas Chemicals, NuSkin, DHL, Kerry Group and Lalamove. Aside from these clients, Juan added that foodpanda for Business is able to serve different types of clients with varying operation complexities.

"Regardless of whether it is a BPO, a warehouse fulfilment centre, a manufacturing facility, a marketing agency, or even a specific department within a company, there is a solution that we can tailor design to address their needs," Juan explained. Currently, foodpanda for Business is available in Malaysia, Singapore, Phillipines, Thailand, Taiwan, Bangladesh, Pakistan, Finland, Norway, Sweden and Hungary.

Meanwhile, on the marketing front, foodpanda has always placed great emphasis on helping its partners reach customers faster and better, said Juan. "Throughout our years of operating as pioneers and leaders in the food delivery space, we’ve built a relationship with countless businesses and helped in their digitalisation journey. We have also found great synergy with many of these businesses and now we are looking to strengthen it further with foodpanda for Business," Juan added. 

Foodpanda for Business allows clients to only pay for used credits as well as access to the use allowance first, pay later option. Businesses would also have the choice of fixing a specific time, day, or location. A daily, weekly, monthly or one-time allowance can be specified for employees to satisfy their cravings,and all details and purchase transactions can be tracked in the monthly billing invoice.

Foodpanda is also offering corporate clients a 10% corporate uncapped discount for RM50 and above for selected vendors, on top of available discount vouchers–but don’t forget to place group orders to enjoy discount codes and rider efficiency.

At the same time, customisable e-vouchers are also available in the form of unique and customisable voucher codes. With a three-month validity period, these can be redeemed through both consumer and business platforms. Additionally, businesses can also have access to customised packages such as care packages, hampers, as well as festive and welcome back gifts with foodpanda for Business.

Aside from that, businesses can also enjoy benefits with the pandapro monthly subscription, such as exclusive discounts of 15% and up on top of the usual discounts on delivery at selected partner restaurants, and 12 free deliveries monthly on orders above RM25, extra 5% off for Pick-Up orders.

Foodpanda for Business is also offering users 15% to 20% off when choosing self pick-up and competitive pricing on pandamart items such as beverages, snacks, cleaning and laundry items, household essentials as well as healthcare items.

Jay Ar Juan, Commercial director, foodpanda Malaysia said the goal was to provide value for businesses with the flexibility and freedom to customise packages for their employees according to their needs. “As an organisation that is on the corporate platform ourselves, we took note of the convenience and flexibility that we would be able to offer other organisations. We also saw the opportunity for foodpanda for Business to be utilised by the HR department within an organisation to disburse team incentives, care packages or even as a welcome treat for new members," he added.

Separately, on the advertising front, the brand appointed UM late last year to handle media duties encompassing strategy, planning, buying, research, and data and analytics. The agency was praised for its strategic ideation, competitiveness, and the ability to transform media excellence into real business results.

In January, it also celebrated its 10th anniversary with its brand ambassador named Pau-Pau, which first made appearances in Japan, Taiwan and Cambodia last December. The introduction of Pau-Pau builds on foodpanda’s earlier brand refresh, which saw foodpanda revitalising its look with fresh visuals and a more vibrant colour palette across its design touchpoints, and more friendly user interface as the platform expands beyond just food delivery.

Related articles:
Uber and foodpanda donate resources to help Hong Kongers amidst latest pandemic wave
foodpanda hands media duties to Wavemaker in Philippines
Grab and foodpanda trial Yahoo's new Video Lite feature
Global media director for OPPO Jan Harling checks into foodpanda
foodpanda SG and Tinder want you to swipe right on Pau-Pau this Valentine's Day