F&N Magnolia picks new creative agency

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Food and beverage company Fraser & Neave (F&N) Magnolia has picked Havas Malaysia to manage its integrated mandate. As part of the remit, Havas Malaysia will handle the brand strategy, creative and social remit for F&N Magnolia’s diverse range of milk products, it said in a statement.

“From the moment we met the Havas team, we have been truly impressed by their energy, category knowledge, and creativity," said Leong Wai Yin, marketing director at F&N Beverages Marketing.

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"They bring fresh disruptive ideas that span the entire marketing spectrum, end to end. Havas’ integrated offering holds great value for us, and we appreciate how they the team have proven to not just creative and strategic but also understand the importance of efficiency and effectiveness in maximising our resources for a growing brand. [We are] anticipating a robust and impactful 2024 together.”

Havas Malaysia’s category knowledge and expertise in the milk product category, coupled with innovative creative ideas, played a pivotal role in securing this win, it said.

“Our choice to partner with clients goes beyond the brands we work on; it’s about the opportunity to enjoy the journey with exceptional marketers. F&N Beverages Malaysia has some of the most innovative, strategic, and creative minds with significant ambitions and ground-breaking ideas. We thrive and draw inspiration from working with partners who share big dreams with us, “said Nizwani Shahar, CEO of Havas Malaysia.

"We are super excited to partner with them on this growth journey together,” she added.

The appointment comes shortly after Havas Immerse Malaysia was renamed to Havas Malaysia earlier this month. The rebrand, according to Havas Malaysia, reflects the agency's commitment to adaptability, growth and its dedication to delivering exceptional services to clients.

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