Flash Coffee and Shopline partner up to empower local entrepreneurs with exclusive brew

Flash Coffee Hong Kong has partnered with commerce platform Shopline to launch "The Entrepreneur Specials" campaign, introducing a new coffee experience to inspire entrepreneurial spirit while empowering local entrepreneurs and boutique business owners through powerful and tailored business solutions.  

The partnership comes after a recent survey conducted by Shopline, investigated the relationship between a merchant’s success in running a business and decision-making and his/her coffee consumption preferences. The survey showed that 62.7% of respondents believed that drinking coffee is useful for staying focused, improving work efficiency and making decisions. Meanwhile, 53.5% agreed that they have a clearer mind and come up with better business ideas when they are sipping a cup of coffee. Furthermore, according to data provided by Flash Coffee, entrepreneurs like to drink coffee in the mornings, with peak hours being from 7:30 AM to 10:30 AM on weekdays, believing that black coffee helps them start the day well. 

The campaign creates an exclusive creamy black brew which is available at selected Flash Coffee shops in Hong Kong until 7 April. The exclusive coffee is crafted by Flash Coffee’s team of baristas – from selecting the finest coffee beans, determining the roasting level, to the recipe, aiming to deliver a smooth and indulgent cup for entrepreneurs. According to the press release, the creamy black brew contains higher levels of caffeine compared to the typical Americano, aiming to bring an intense taste to business owners' morning routine and deliver a good start to their day.

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Jonathan Tsao, Flash Coffee Hong Kong managing director, said, “Flash Coffee symbolises youth and innovation. We are committed to fueling each and every hard-working individual striving for excellence with our high-quality specialty coffee. As a tech-enabled coffee startup founded just three years ago, we share the same experience as most entrepreneurs who have been through the ups and downs of establishing a business, and believe a cup of good coffee can lift spirits and motivate us all to move forward."

“Everyone has his or her unique philosophy when it comes to running a business – we appreciate and support every single business concept and needs through a wide range of tools and customised eCommerce solutions – because we are here to empower merchants’ success. We are pleased to collaborate with Flash Coffee for ‘The Entrepreneur Specials’ campaign. We are constantly launching more tools and solutions to help local boutique coffee shops to seize every opportunity, to grow and thrive, bringing their coffee dreams to life,” said Nick Chiu, Shopline Hong Kong deputy general manager.

Furthermore, under the partnership, Shopline has introduced exclusive solution for shop owners on social media or brick-and-mortar shop owners who are looking to expand online, such as offering 14-day free online shop experience and cheaper selling package. 

MARKETING-INTERACTIVE has reached out to Flash Coffee for additional information.

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Most recently, Flash Coffee has partnered with Hong Kong-based menswear brand DETERMINANT to celebrate the brands’ shared values to bring quality products to consumers by applying technologies, with the latest launch of a special edition cold brew coffee. 

DETERMINANT specialises in providing simple yet functional menswear and accessories. The brand turns years of research into simple essentials, producing shirts that are wrinkle-free and anti-bacterial to gear consumers up. The partnership aims to celebrate both brands' shared values of bringing convenience and quality products to consumers by applying technologies.

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