Flash Coffee HK's head of marketing leaves firm to join The Park Lane HK

Flash Coffee Hong Kong's head of marketing Iris Yeung (pictured) has left the company after two years to join The Park Lane Hong Kong as its senior marketing and communications manager. 

In a conversation with MARKETING-INTERACTIVE, Yeung said she wanted to explore the industry of hotel marketing communications, she left the company in April and took a break before starting the new role. 

Yeung joined Flash Coffee HK in 2021 as public relations manager, and got promoted to head of marketing last November. During her time at the company, Flash Coffee has done quite a number of brand partnerships. For example, Flash Coffee Hong Kong partnered with commerce platform Shopline in March to launch "The Entrepreneur Specials" campaign, introducing a new coffee experience to inspire entrepreneurial spirit while empowering local entrepreneurs and boutique business owners through powerful and tailored business solutions.  

In the same month, the brand also joined forces with Hong Kong-based menswear brand DETERMINANT to celebrate the brands’ shared values to bring quality products to consumers by applying technologies, with the latest launch of a special edition cold brew coffee. 

As a PR pro turned marketer, Yeung was the account manager at Golin before Flash Coffee, where she was tasked at organising and attending promotional events such as press conferences, grand opening, exhibitions, tours and visits; liaising with clients, managerial and journalistic staff about timescales and objectives. 

She had also been the corporate and community relations officer at TVB, where she was responsible for planning, organising and executing corporate and community projects.

Don't miss: Flash Coffee names new marketing head

Back in February, Flash Coffee has appointed Amadea Choo as head of marketing of Singapore. As head of marketing at Flash Coffee, Choo plays a crucial role in leading marketing efforts that promote the brand and drives business growth. 

Choo has significant experience leading teams and is a seasoned professional in the field of marketing. She boasts a proven track record of driving growth and success in various industries including eCommerce, fashion, retail and startups.

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