Flash Coffee HK and Nestlé Milo create unique beverage experience for consumers

Flash Coffee Hong Kong and Nestlé Milo have collaborated on a new product launch to bring a unique and exciting beverage experience to consumers as part of Flash’s second anniversary campaign.

In a conversation with MARKETING-INTERACTIVE, Maria Bien, head of marketing, Flash Coffee HK, said Nestlé Milo was chosen as a partner for this collaboration due to its well-established reputation and expertise in the food and beverage industry.

“Nestlé Milo, in particular, is a popular and beloved brand known for its nutritious and delicious malted chocolate beverage. By partnering with Nestlé, Flash Coffee aims to leverage the brand recognition and quality associated with Nestlé Milo to create a special and memorable limited edition drink series,” she added.

Covering only the Hong Kong market, the limited series "Dinosaur Parade x MILO" will be available from today until 12 November 2023.

This partnership offers marketers and advertisers an exciting opportunity to leverage product innovation and drive brand awareness, customer engagement, and business growth for Flash Coffee, according to Bien. Furthermore, it creates a sense of exclusivity that appeals to consumers and generates buzz for the Flash Coffee brand, she added.

“Additionally, through influencer marketing, we have provided influencers with unique promo codes for their followers to use, fostering a sense of community and excitement among customers. This approach has encouraged user-generated content and enticed purchases,” she said.

Bien added: “This collaboration marks an important milestone for Flash Coffee as we strive to diversify our product innovation and deliver unique value to our customers. By joining forces with Nestlé Milo, we aim to contribute to our business growth and further strengthen our brand's awareness in the market.”

Looking ahead, Flash Coffee HK is dedicated to forging meaningful partnerships that bring excitement to our customers and solidify our position as a leader in product innovation.

“We understand that collaboration plays a vital role in driving our growth and expanding our reach. By actively seeking out strategic alliances and nurturing relationships with like-minded brands, we aim to continually surprise and delight our customers with innovative and enjoyable beverage experiences,” she said.

Flash Coffee HK is committed to pushing boundaries, exploring new possibilities, and delivering exceptional products that resonate with customers, she added. “Together with our partners, we look forward to creating a vibrant and dynamic landscape of product innovation that sets us apart in the market,” she said.

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