Propseller snags Flash Coffee's head of marketing for branding and growth efforts

Singapore-based proptech startup Propseller has appointed Deniz Kavak as its head of marketing, according to Kavak when MARKETING-INTERACTIVE reached out. 

In this local role, Kavak will be in charge of building Propseller's brand to become the first choice for property owners and seekers through strategic branding and communication efforts.

Kavak will also be recruiting, developing and managing a marketing team and will take full responsibility for a broad range of marketing activities. 

Don't miss: Flash Coffee ex-employees unlikely to be paid owed salaries in near term, Union steps in 

In tandem, Kavak will drive lead generation and optimise the conversion funnel with a mix of product-led growth, performance marketing and innovative tactics. 

As head of marketing, Kavak is poised to shape and execute a marketing strategy for Propseller and help the brand achieve its vision of dominating the Singapore real estate market. 

He aims to do so through targeted consumer research and comprehensive marketing initiatives, said Kavak when MARKETING-INTERACTIVE reached out. 

In his new role, Kavak will report directly to Propseller founder and CEO Adrien Jorge.

"Joining Propseller, I've been immediately struck by the sheer brilliance, passion, and ambition of the team here," said Kavak in a conversation with MARKETING-INTERACTIVE 

"We're set on transforming the real estate landscape, setting new standards for what clients can anticipate. I'm beyond excited to dive in and unlock the next stage of growth, leveraging this momentum to elevate our brand even further," he said. 

Prior to his role at Propseller, Kavak served as Flash Coffee's head of marketing APAC for three and a half years. At Flash Coffee, Kavak built the company's marketing department from scratch and hired marketing teams across six markets in various functions including growth, digital, offline, social media and PR. 

He also ran marketing campaigns for over 250 store launches in Indonesia, Thailand, Singapore, Taiwan, Hong Kong and South Korea. 

Lastly, he oversaw the marketing strategy for the region and was responsible for driving top-line growth and brand awareness. 

Before Flash Coffee, he was co-founder and head of marketing SEA at Flowerstore Group in the Philippines for two years.

This news comes in months after Flash Coffee ceased operations in Singapore as of October 2023.

In a statement to MARKETING-INTERACTIVE, the company said the move was in line with its “unwavering commitment to build a profitable and sustainable business”. As such, it has decided to further consolidate future efforts and to double down on its most promising markets.

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