FITCH snags Dyson China's Jim Sun to lead creative team

Retail and brand consultancy FITCH has announced Jim Sun as its Shanghai office as associate design director.Reporting to Nikki Lin, general manager of FITCH China, Jim will work alongside the APAC executive creative director to direct the creative team in China, and to orchestrate projects in the Greater China region. The appointment is with immediate effect.Jim has more than ten years of experience in the design industry, and worked for brands such as Porsche, Jaguar, Ford, Mercedes Benz, BMW, TAG Heuer, Nike and Lufthansa across design and project management.He was most recently the retail design manager- China in Dyson, creating and delivering 2D, 3D and digital concepts for flagship stores, retail spaces, launch events and multimedia programs.Andrew Crombie, CEO of Southeast and North Asia says of the appointment: "We are thrilled to welcome Jim to FITCH China. His appointment adds a real edge to our team here and enables us to create even more remarkable retail and consumer experiences for our client’s brands."