Filipinos share their favourite hidden gems in HKTB campaign

Hong Kong Tourism Board (HKTB) is spotlighting four Filipinos who've called Hong Kong home for nearly a decade in a new campaign. 

The campaign features recommendations of favourite hidden gems in the city from illustration artist Reana Bachiller, rugby player Rob Fogerty, content creator Jen Balisi and fashion photographer Paul Sunga, all of whom are Filipinos. 

The campaign comes in the form of a four-part series segmented to categories such as "Arts and Culture", "Nature and Adventure", "Food and Drinks" and "Shop and Play". 

Don't miss: STB taps major Malaysian celebs to push family travel in SG 

In "Arts and Culture", Bachiller raves endlessly about the bustling art scene in the city, recommending visits to Amazing Neon where visitors can create their own neon sign and to visit Arte M, calling it a "captivating and beautiful experience that lets you escape reality". 

She also recommends visiting Tai Kwun, Young Soy Gallery and Central Market. 

Meanwhile, in "Nature and Adventure", Fogerty is seen seeking adventures at Victoria Peak Lugard Road, Mui Wo Waterfall, Lantau Island, Silvermine Bay Beach and The Hideout. 

Content creator and Filipino restaurant owner Balisi takes centre stage in "Food and Drinks". In her video, Balisi shares Hong Kong's best-kept culinary secrets which are often tucket away in unexpected places. These secrets include Yum Cha Workshop, Basehall 02, Tai On Coffee & Tea, Tai Ping Koon and Sing Kee. 

Lastly, in "Shop and Play", Sunga shares his bridge to the global fashion scene and the hot spots where tourists can shop till they drop. Sunga's haunts include Apliu Street at Sham Shui Po, Savon Workshop, Dozy Cafe, Cat Street, Glocal Mahjong at PMQ and Wan Chai Waterfront Promenade. 

Earlier this month, the Singapore Tourism Board ran a similar campaign where it tapped Malaysian celebrities in efforts to promote Malaysian family travellers to the garden city. 

The initiative comes in the form of a content collaboration to address the large and growing segment of Malaysian family travellers looking for an ideal destination where they can bond and relax. 

The content aims to position Singapore as a welcoming place for families, particularly those with young children and features a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee. 

As part of the collaboration, Farah and Lee will share their family travel experiences, and the emotive bonds of togetherness created while on a meaningful holiday in Singapore. 

The content produced will also showcase how Malaysian families can travel to Singapore as an annual holiday spot to reconnect and create moments together as the personalities spotlight family experiences that are quintessentially Singapore. This includes iconic attractions to hidden gems. 

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